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Growth in U.S. prestige makeup is shifting from nails to eyes and lips, according to The NPD Group.
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.
Total lip makeup sales up for the 12 months ending November 2014, and growth in lip makeup is not limited to lip color; lip products are among the primary drivers of total prestige makeup growth.
With £276.6 million in export sales to the U.K., U.S. beauty companies only capturing a small percentage of the U.K.'s £8.9 billion beauty market.
It's official—the Sunscreen Innovation Act has become a law. On Nov. 29, 2014, President Barack Obama signed the bipartisan Sunscreen Innovation Act into law, paving the way for more sunscreen actives on the U.S. sun care market.
According to Canadean, body care accounts for 70.6% of the Brazilian skin care market, and the desire to enhance appearance influences 28.8% of this consumption.
In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.
The new Act was developed to speed new UV filter approvals, to provide consumers with longer-lasting UVA protection.
Italian consumers need makeup to cover age-related skin impurities, according to a recent report by Canadean. The report finds that 19.4% of makeup consumption in Italy is driven by anti-aging needs.