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India Quarterly: Lauder Buys Stake in Forest Essentials
By: Priyanka Bhattacharya
Posted: October 8, 2008, from the October 2008 issue of GCI Magazine.
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Now, however, the scenario is shifting. Ayur and Lotus have introduced natural foundations, blushers and powders—products that traditionally are chemical based. And the brands are serious about the amount of natural and herbal extracts that go into them. For instance, to be able to provide a higher percentage of natural extracts and colors in its products, Ayur Herbals has partnered with National Botanical Research Institute in Lucknow to work on the extraction process of natural pigments from herbs. Non-Indian brands are also increasing their efforts. The Body Shop, for example, is seeing a level of success with its natural extract based makeup colors in India. Company sources claim that its marula oil-based lip products and blushes are very popular with the Indian clientele.
Professional Beauty Expands
Seeing the impressive response to the last two Professional Beauty & Fitness India exhibitions held in Delhi, organizer Expomedia Events India organized two additional exhibitions—one to be held in Delhi in November and one in Mumbai in September. The Franchising Association of India (FAI), the Indo-German Chamber of Commerce and the Birmingham Chamber of Commerce & Industry support the Delhi exhibition. The Mumbai edition was supported by FAI and the All India Small Scale Cosmetic Manufacturers Association (AISSCMA).
In conjunction with the exhibition, the National Hairdressers and Beauticians Association conducted the national level “Beauty & Style—Full Fashion Look Competition.” ITEC, the U.K. education partner, held master classes for beauty professionals. The Delhi edition also hosted the “Beauty & Style—Full Fashion Look” competition, featuring designers, hair stylists and makeup artists. The sparkling event provides ample opportunity, to all involved, to promote their product and expertise to the industry and maximize their media coverage. Participating exhibitors include companies based in the U.K., Germany, Belgium, Malta, Spain, Taiwan, China, Vietnam, France, the U.S. and India.
The Body Shop Shares New Beauty Message
Well known as a company that promotes beauty as a business that has power to do good for communities and replenish what it takes from nature, The Body Shop has announced its new mantra, “Nature’s Way To Beautiful.” The company recently initiated this message in all its shops and product promotions in India. The company has focused on tackling the impact of palm oil harvesting on natural rain forests, and is working to spread awareness about utilizing palm oil—a major additive in soaps—from sustainable sources.
In India, the company launched its Bag For Life totes, made from organically grown cotton made in India by a Community Trade Supplier working under The Body Shop Community Trade Program. The funds from every purchase in India will benefit marginalized children in the country.