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New research and analysis into changing Brazilian consumer habits is being highlighted as Mintel announces the launch of a new consumer research report series examining the Brazilian consumer market landscape. Available globally, the new series combines primary consumer research, detailed market analysis and data. The issue-led reports have been developed by a locally based team of analysts in São Paulo, Brazil.
Published in both English and Portuguese, the reports build on Mintel's extensive global market and trend intelligence expertise. Mintel's research capabilities in Brazil now incorporate expertise on the country's consumer landscape including food, drink, food service, beauty, personal care, retail, household goods and lifestyles sectors.
Peter Haigh, global CEO at Mintel, said, "Our new Brazilian report series will deliver unique insight into one of the world's most dynamic consumer markets, enabling our global client base to understand, evaluate and anticipate the Brazilian consumer marketplace. With so many developments in the near future for brands to capitalize on—including a positive economic outlook, a growing middle class, fast development of the Northeast region, and the future hosting of the world's largest sporting events—the consumer landscape in Brazil has never been more exciting."
"I am delighted that Mintel has taken this important step into evaluating the biggest consumer marketplace in Latin America and ensuring our clients are aware of the opportunities it provides. With more than 40 years of experience and the use of local analysts with extensive market knowledge, our Brazilian reports give unique insight into key consumer markets in Brazil. As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and expert analysis to help them succeed," Haigh continues.
In response to industry demand, the Brazilian report series is unique in offering clients an issue-based perspective on consumer markets in Brazil. The reports focus on data and analysis of the five distinct regions of Brazil and also include segmentation, market share, retail environment and consumer profile intelligence. Clients will also have access to customized saved search functionality and consulting analysis services. As well as being available online, the reports also feature multi-format download options. Report titles in the series will include Consumer Spending Habits, Green Lifestyles, Hair Care, Regional Lifestyles and more.