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Lauder Evolving Retail Strategy in Buenos Aires

By: Cristina Kroll
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

The redesigned Estée Lauder’s store-within-a-store in the Alto Palermo Shopping Centre in Buenos Aires.

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Previously, Carril was the Latin American manager of woman’s beauty in Chile. He has been employed by P&G since 1995, handling a number of different business units in Argentina, Mexico, Venezuela and Chile.

Nitropharma to Introduce New Argentine Labels

“Nitropharma [a distributor] will be representing the Argentine brand Exel in Spain and the Unites States,” Nitropharma director Manuel Martínez Navia told GCI magazine. European brands Mondariz, Extase Sensuel and Refan will also be included in Nitropharma Spanish portfolio. Further, the Argentine cosmetic line Caviahue, based on thermal mud and available in Spain and Portugal since 2005, was recently introduced in the U.S. Exel and Caviahue are also distributed in France and Belgium. In the U.S., Nitropharma works through its online label Acquaessentials.com.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.