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Avoiding the Unavoidable

By: Sara Mason
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.

page 6 of 7

La Ishá Natural Age Spot Eraser uses a proprietary blend of medical-grade essential oils—Roman and German chamomile—and organic pomegranate seed oil to gently fade age spots, discolorations and dark splotches without the use of the controversial hydroquinone, which is being avoided particularly by sensitive and sensitized skin types.

Priori CoffeeBerry Natureceuticals Natural Daily Protection SPF 25 provides protection against UVA and UVB rays while serving as a daily brightening skin regimen, using Coffeeberry extract to promote radiance and hydrate the skin. Fortified with an antioxidant to fight free radicals, the lightweight cream is a natural, sheer shield against the causes of skin aging.

YG Labs is currently working on new technology, scheduled to launch in summer 2011, specifically aimed at brightening age spots. The company has identified a little recognized pigment caused by toxic waste that builds up in the cell, indirectly caused by sun damage, as a major component in age spots. Research indicates melanin-specific ingredients do not affect this pigment, which the company’s Gadberry believes explains why so many skin lighteners don’t work well on this condition. “We have found that the majority of age spots are caused by this waste, not by melanin,” explains Gadberry. YG Labs is currently in trials with the product, which features a new delivery vehicle and new system of ingredients that address the toxic waste issue.

Breakthrough

Experts agree: The solution lies as much in sun protection as repair. Without regular sunscreen use, consumers aren’t going to make a lot of progress in maintaining or obtaining youthful skin. “But some new breakthrough is needed,” says Draelos. “The perfect sunscreen is yet to be developed.” Current sunscreens only reflect or absorb some of the UV radiation from the sun. “We now need substances that get the UV radiation that is not eliminated by sunscreens,” she continues. “This is where the new reflective spheres and other topical particles come into play. Also, topical antioxidants represent the next sunscreen frontier.”

Natura Bissé recently launched a line in its attempt to provide comprehensive and advanced photo-protection from UVA/UVB rays. NB Ceutical incorporates the Bio-Defense Complex, offering physical filters such as titanium dioxide to reflect UV rays, organic filters to absorb and transform rays into energy that can be better assimilated by the skin, and biological filters to improve and strengthen the skin’s natural defense system. More products will be added to the line in October 2010. “Our natural defense system is not sufficient enough to protect us,” explains Tathiana Cornejo, director of education, Natura Bissé. “This new collection provides effective sun protection from every angle.”