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Natural Antiaging

By: Abby Penning
Posted: November 5, 2010, from the November 2010 issue of GCI Magazine.

page 4 of 4

“Our suppliers create antiaging innovations from basic research such as peptides from combinatorial chemistry and high-throughput screening assay,” Kovats explains. “Molecular genetics is also used, and allows precise methodologies to be used to study gene expression in cell cultures. They will then match up the molecules or extracts to what our customers and the consumer market are looking for, usually antiaging ingredients that will work better and faster.”

Einhorn sees continuing opportunity, saying, “More, more, more—more products, more creative innovations and more applications of those innovations. People are living longer than ever before, and, at all income levels, they’re willing to spend money on products and benefits to look and feel good throughout their lives. Additionally, people are starting to spend on antiaging at a younger age, creating more opportunity in the preventive maintenance category.”

Natural, botanical elements will likely continue to be a key to antiaging innovation, according to Sofer. “I personally believe this industry is going to be infused with many more botanical innovations,” she says. “I do see that, somehow, the usage of natural ingredients or botanicals will be elevated to a higher discipline of being clinically tested and proven in the future. We are going to have to recognize that we can utilize those hundreds of thousands of species of botanicals—leaves, flowers, stems, seeds, peels and petals. They all carry an enormous potential for creating products that are going to make consumers healthier and more beautiful.” And ultimately, a healthier, more beautiful consumers is the goal of every antiaging ingredient, product and beauty brand.