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Society as a whole does not appreciate age reminders, particularly in the mirror. Women had nearly 10,500,000 cosmetic procedures performed in 2005, accounting for 91.4% of the total number of procedures, to correct signs of aging. Consumers want to look younger and they are willing to pay for it.
Wrinkles, while being primarily associated with aging, are just one of several signs of aging that products attempt to reverse or reduce. Skin clarity, darkening pigment and loss of firmness all contribute to the aging process. In addition, age spots, acne and uneven skin tone contribute to the skin’s overall appearance.
Combating acne is a problem for adults as well as teenagers. Antiaging products deliver a variety of ingredients to limit or prevent breakouts while addressing traditional concerns, such as collagen breakdown. MD Skincare uses chelators, an organic complex, to sequester heavy metals, and free radicals to prevent damage and collagen breakdown. Heavy metals can lead to skin conditions such as acne, rosacea, irritation and inflammation.
“Additionally, acne scars can look worse as the skin ages and loses collagen. The depth and the diameter of the scars increase.” said Dennis Gross, MD, creator of MD Skincare. “The anti-inflammatory ingredients, because they decrease deep acne, will allow for better aging.”
Dark circles also contribute to a tired and worn out appearance. As a person ages, the thin skin around the eyes becomes thinner, and the fat that plumps the skin disappears. “Skin thins and you can see the circulatory system,” said Lyn Ross, president and CEO, Institut’ DERMed. Additionally, over time, the circulatory system under the eyes begins to leak, called hemoglobin degradation, causing blue-red pigmentation. Products must target the thinning skin, visible circulation and hemoglobin degradation under the eye to create a lighter effect. Natural high potency-based carriers, in addition to skin thickeners such as vitamin K, can reduce the appearance of dark circles with long term use. Hylexin, by Bremann Research Labs, reduces hemoglobin degradation by-products by optimizing enzymatic activity, causing the red-blue pigmentation of dark circles to fade while strengthening the capillary matrix to help stop the leaking, protecting against further damage.