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Bath & Body
When Clean Isn't Enough
By: Nancy Jeffries
Posted: August 28, 2008, from the March 2007 issue of GCI Magazine.
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In the category of leave-on systems—which are frequently used in such products as lip balms, hand creams and dry skin treatment products—Croda offers Super Sterol Liquid. The ingredient includes lipids similar to those contained within the skin’s own stratum corneum that provide conditioning, repair and moisturization. According to the company, the product demonstrates abilities superior to those of petrolatum. Locking in moisture and reducing the irritation of procedures such as micro-dermabrasion have also become key features of body and bath treatment products. Increasingly, consumers will select products that provide efficacy as well as sensitivity to skin irritations caused by procedures and/or products—as well as by dry weather, sun and environmental stresses. This consumer behavior makes multifunctional products with esthetic delivery a high priority. Croda’s range of emollients, comprised of sugar esters produced from naturally derived oils, are said to possess a wide compatibility with a variety of oils. According to the company, the Crodaderm range are excellent film formers that help to lock in the skin’s moisture and impart an esthetic feeling to the cream formulation. In addition, Cromapure GDE is a high-purity emollient suitable for leave-on products designed for sensitive skin or skin made sensitive by cosmetic procedures. It is, according to the company, non-irritating and can even reduce the irritation caused by other ingredients within a formulation.
As a hydrator for thirsty skin, Croda also offers Aquaderm SP, which uses components of the skin’s natural moisturizing factor to enhance moisture levels to help skin stay smooth and intact. Hydration remains a key component in this category, as moisture depletion occurs through moisture-depleting products and continual exposure to the elements.
New Forms and Features
Hydration and moisture plus warmth combine for a new innovation from Davies Gate. The company recently launched a hydrating, warming shave cream for women that moisturizes and softens the skin. Hand and body warming formulas that warm with natural ingredients—literally heating up on contact with the skin—are making news in bath and body. Sugar Plum Warming Shaving & Body Cleanser opens the pores with warmth. It’s blended with glycerin and kaolin (white clay) to cleanse, exfoliate and remove skin impurities, and contains a certified organic blend of sunflower seed oil and other plant extracts. It leaves skin lightly scented with notes of sugar plum, vanilla and white jasmine. Also from Davies Gate, LemonMade Warming Sweet Cream Body Scrub is scented with notes of Italian lemon and sweet cream that heats up as the skin is buffed. It contains granulated sugar, sea salt, jojoba beads and white clay to exfoliate; soybean and sunflower oils to moisturize; and lemon, green tea, olive leaf, parsley and comfrey to comfort the skin. Naturopathica Deep Forest Body Oil brings another dimension to the bath and body segment with a naturally moisturizing warming oil said to impart relaxation and calm while bringing the healing benefits of individual herbal therapies into the context of body care. The product contains pine oil, an antiseptic oil with pinene and campene to clear the lungs; pink peppercorn, a warming oil that acts to ease sore muscles or joint stiffness; silver fir; green mandarin; and sage oil, which is claimed to have a sedative effect.
The path to holistic wellness leads to natural, nutrient-rich ingredients. Shea Terra Organics offers an organic body and skin care line, and is known for its healing shea butter formulas—as well as its efforts to provide sustainable living for people in Africa. The company has recently launched Nubian Milk & Honey Silk Shower Crème and Shea Body Lotion. Made with goat’s milk to moisturize skin and raw wild honey to draw in and retain moisture, the products contain no chemicals, are unscented, and are kind to sensitive skin. These products are available at health and wellness stores and specialty boutiques.
Beyond bath basics is a powerful message: Clean just isn’t enough. Bathing has been rescued from the quotidian with its connection to the divine via meditation-inducing rituals, body-beautifying scrubs, moisturizing oils and fragranced unguents and balms. A trend has emerged in designer fragrances that makes a complementary bath collection de rigueur. These scented smoothers include body lotions, shower gels, bath milks, butters and beads—all the better to layer your designer fragrance and moisturize at the same time. Calvin Klein, for example recently launched euphoria blossom body lotion and euphoria blossom luxurious body cream. The euphoria blossom scent was created as a modern, fresh counterpart to euphoria—the fragrance inspired by black orchid. The body lotion and body wash, both inspired by the delicacy and crispness of the white orchid, are light in contrast to the richer scent of the original fragrance.