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Soap’s Opera: Conflict and Resolution on the World Stage

By: Karen A. Newman
Posted: October 10, 2008, from the January 2006 issue of GCI Magazine.

page 4 of 5

“More than 30 years of research has proven that antibacterial products reduce or eliminate bacteria that can lead to commonly transmitted disease. As our presentation to the FDA demonstrated, these products play an invaluable role in the everyday lives of consumers.

“At the heart of this discussion is the fact that every day, people face great potential for the transmission of harmful bacteria to themselves or others. Antibacterial products are proven to control the risks associated with exposure to potentially pathogenic organisms, providing consumers with a valuable extra measure of protection.

“While laboratory studies have speculated about a link between antimicrobial products and bacterial resistance, there is simply no clinical, real-world evidence of increased resistance.”

Building Consumer Confidence

At its annual Information Day in November 2005, AISE called on the European Commission to lead an initiative to build consumer confidence in product safety. According to the organization, risk-based communication generally is regarded as a vital part of the process of informing and advising people about how they can manage potential risks and so use substances and preparations safely, effectively and confidently.

“The members of SDA enjoy a high degree of public confidence in their hand hygiene products,” Sansoni said. “Sharing the risk with them will help build on that confidence. It is part of the product stewardship we’ve been doing for a long time.”

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