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Bath & Body

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Mar 08, 2011 | 09:45 AM CST

Case Study: Reviving Personal Care Brands

By: Miriam Quart

As nostalgic brands resurface in hopes of reconnecting with lapsed users, a new challenge evolves for brands: how to successfully connect with new young, savvy consumers. Insight into successful efforts to revive Pert Plus and Sure offers some answers.

Jan 20, 2011 | 11:15 AM CST

China Leads BRIC Nations in Bath and Shower

China leads the BRIC countries in the bath and shower product market, according to a report by Research and Markets. Although China is leading the category in the BRIC countries, "Bath and Shower Products in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014" notes that Russia is not far behind.

Jan 19, 2011 | 12:36 PM CST

The Sweet Smell of Your Brand’s Success

By: Abby Penning

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

Nov 19, 2010 | 09:57 AM CST

Men’s Skin Care Requires Different Fragrance Approach

By: Nancy C. Hayden

For men, looking and smelling good no longer involves just a clean shave and an after-shave lotion. Men’s use of skin care products is growing, and the intent of product function should determine the strength and character of the product’s fragrance.

Nov 09, 2010 | 09:49 AM CST

Church & Dwight Reports Q3 2010

Company repots growth for some of its domestic brands and products were partially offset by lower sales of dental care and deodorant offerings.

Jun 29, 2010 | 04:53 PM CDT

The Rebuilding of Bar Soap

By: Abby Penning

Bar soap has benefited from consumers going back to basics, yet brands and manufacturers are challenged by consumers looking for the whole story—from cleansing to exfoliating to moisturizing and beyond—making staying innovative and competitive an ongoing effort. However, the bar soap segment is rebuilding itself to match—and even exceed—today’s consumer expectations.

Jun 22, 2010 | 02:54 PM CDT

What’s Next for Bath and Body Care?

By: Carrie Lennard, Euromonitor International

With consumers remaining budget-conscious, strong innovation and USPs will be the key to maintaining value growth.

Apr 06, 2010 | 10:14 AM CDT

Expanded: Bringing a Beloved Brand Back to Life

By: Brian Budzynski

An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.

Apr 01, 2010 | 12:40 PM CDT

Helen of Troy Announces Closing of Pert Plus and Sure Brands Acquisition

Brand owner expects that sales of the brands will be approximately $65 million on an annual basis; brands to be integrated into the Idelle Labs division.

Mar 01, 2010 | 09:10 AM CST

Henkel Reports Better Than Expected 2009 Results

Growth rate of 3.5% makes the cosmetics/toiletries business Henkel's best performing unit in 2009; company expects noticeable earnings improvement in 2010.