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Keeping Candles Lit

By: Jeff Falk
Posted: October 2, 2007

page 6 of 6

“We listen to customer requests. This is one reason that bricks and mortar retailers will always be important to our industry,” Ardene Flahavin, vice president and director of marketing, Er’go. “The Web is a great place to get information as well as education about many products, but people still want to be able to see, feel, touch and, most important, smell the fragrance of the candles.”
The feel and fragrance of candles provide an ambiance that will continue to appeal to consumers well into the future.

Additional Euromonitor International global air care data is available online. For Mintel International Group’s synopsis of candle fragrance trends, see Candle Fragrances: Natural, Fruit and Florals.

Additional candle data is available on the National Candle Association’s Web site,
www.candles.org.

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