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Keeping Candles Lit
By: Jeff Falk
Posted: October 2, 2007
page 6 of 6“We listen to customer requests. This is one reason that bricks and mortar retailers will always be important to our industry,” Ardene Flahavin, vice president and director of marketing, Er’go. “The Web is a great place to get information as well as education about many products, but people still want to be able to see, feel, touch and, most important, smell the fragrance of the candles.”
The feel and fragrance of candles provide an ambiance that will continue to appeal to consumers well into the future.
Additional candle data is available on the National Candle Association’s Web site,
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