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Scent: New Frontiers in Branding

By: Nancy Jeffries
Posted: August 27, 2008, from the May 2007 issue of GCI Magazine.

page 5 of 5

Anthropologists have long considered the greatest commonality of humankind to be found beyond language, culture and geography, concluding that there exists an emotional center that unites people. Perfumers have divined and practiced this knowledge for centuries, tapping into the sense that communicates emotion most directly with the art of fragrance.