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What’s Old is New Again

By: Jeff Falk
Posted: October 14, 2008, from the June 2006 issue of GCI Magazine.

page 4 of 4

The company expects its current findings to enable it to develop fragrances that heighten one’s fragrance preference by repeated use on a daily basis and apply these discoveries in developing new products planned for launch this year.

As the understanding of natural fragrances and their effects grows, science is showing that it can maximize delivery. Dow Corning has demonstrated that enhanced fragrance delivery and odor control benefits can be obtained with silicones. Through its Experience the Difference program, the company states that formulators can create unique, aromatic formulations through the use of silicones.

Silicone as an effective fragrance delivery system is demonstrated in a clear perfume gel dispersion of a high molecular weight silicone surfactant, a powder perfume and a shower gel that contains fragrance beads that melt on the skin to deliver long-lasting fragrance. Additionally, Dow’s Soothing Citrus Aromatherapy Mask delivers essential oils to the skin.

It is interesting to note that the idea of what smells good doesn’t really seem to change as technology advances how a fragrance gets to the nose. Lavender exhibits calming, sedating and uplifting properties, and, therefore, has been used historically to treat depression and insomnia. It actually stimulates the production of serotonin, which is depleted during times of stress. According to Fleur, year by year, lavender proves to be the most popular essential oil. We find it smells good because it feels good. That’s a trend that never changes.

With contributions from Nancy Jeffries