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Pleasurable Pastimes

By: Nancy Jeffries
Posted: September 21, 2007

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Home Fragrance Innovates


Fragrances are taking center stage to include global influences that remind consumers of luxurious and pleasurable pastimes.

While aromas reminiscent of pleasurable pastimes continue to perform well, tea blends are among the newest to impact the market. A recent launch in New York City, fittingly held at Lady Mendl’s Tea Salon, introduced the Tea for You Collection by Xela Aromasticks. Freshly brewed tea has long been a calming aroma, and this interpretation offers home scenting with a collection of reed diffusers offering aromatherapy benefits in five soothing blends.

The Aromasticks bring the tea salon into the home with Tangerine Mandarin Chai, a soothing blend of lemongrass, nutmeg, cinnamon and clove; Jasmine Darjeeling, with a boost of stimulating jasmine, gardenia, violet and tea oil; Lavender Earl Grey, with invigorating citrus, lemon and patchouli; and Sunflower Oolong, blending gardenia and neroli with mint green tea, spearmint, lavender and verbena.

Echoing the home and hearth message is a new line designed for homes that includes those furry inhabitants who are part of countless traditional households. Now, there are pleasant pet scents available in diffuser formats designed especially for homes with pets. The canine and feline aromastick assortment from Xela, includes Purrfect, for cats, a blend of mint, lemon and thyme, which combines fragrance oils to naturally deodorize the air and provide a relaxing reaction from your cat, while the mint acts as a natural insect repellent; and Pup-Pourri, for dogs, offering an uplifting oil blend, to scent their personal space. Xela Aromasticks reed diffusers are made in the U.S. and packaged and shipped by nonprofit workers at Goodwill Industries, with a portion of the proceeds going to Goodwill, so dogs, cats and people will benefit.

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