By: Nancy Jeffries
Posted: September 21, 2007
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“Other types of fragrances we are seeing more of include white and blonde woods, incense, frankincense and caramels,” said Firmenich’s Anderson. “In the edible/gourmand area, there are some new twists, including Cider Donut, Shortbread Cookie, Coconut Cookie Bar, Crème Brulée, and Frosted Pumpkin,” he added. Alan Sadovnick, Firmenich, cited key home fragrance market drivers as style and design, especially affordable design, high ergonomic design, products that look good and feel good in your hand, ambiance and emotion. “Home décor is also important since consumers currently feel they want to ‘hide’ their air fresheners because they lack a design aspect,” said Sadovnick. Hence, a new design emphasis has grown within the air care market.
“Consumers are looking to bring the outdoors in, which we call ‘the open window effect,’ and fragrance choice is key, as manufacturers are continually looking at the latest trends in the market to determine what’s next,” Sadovnick added.