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Fall 2010 Cosmetic Color Trends

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By: Cathy Christensen
Posted: November 3, 2010, from the November 2010 issue of GCI Magazine.

This article orginally ran in the September 2010 issue of Skin Inc. magazine and is reprinted with permission. All rights reserved.

Every year, the vivid and intense glories of summer—sand-encrusted flip flops, capris, cold drinks on hot days—give way to the more subtle, comforting joys of fall. Calmer, more subdued enjoyments—cozy sweaters, campfires, the crunch of leaves under leather shoes, the crispness of cooler air coming in through open windows—act as a kind transition between the intense seasons of summer and winter. Fall cosmetic colors serve the same purpose, helping clients shift from summer sensations to deeper, richer colors and a new season.

This fall, more than anything, color trends are wearable, multifunctional and provide clients a way of adding a fun, escapist touch to their everyday lives. “In fall, it is not unusual to see earth tones, but during the last few years, we’ve seen a departure from typical seasonal colors. They are going back and forth, so it’s not all about gold or russet,” explains Leatrice Eiseman, executive director, Pantone Color Institute and founder of www.morealivewithcolor.com. “One of the most prominent pieces of advice is to take the more typical fall colors and accent them with hues that you think of as spring colors. Look at the accessories you have in your spring wardrobe and figure out how you might accent your outfit with them. You can do the same for cosmetics.”

Emily Katz, a celebrity makeup artist who previously worked on the television hit Lost, agrees that accents are the name of the game this fall. “It’s about using peppy colors as accents. There are great ways to incorporate color so things don’t look as dull,” she explains. “Instead of somber colors, this fall’s colors are wearable in cosmetics and clothing; they add life and have a much more positive spin. The economy is getting better and there is more hope and more light in outward expression.”

“We’re not being dramatic for fall, and are leaning toward easier looks as opposed to over-the-top,” explains Allyson Owens, director of education at DermaQuest Skin Therapy. Janell Geason, global educator, Aveda makeup, concurs, “Women want to be relaxed and look great and not look like they are trying so hard. There’s an element of escapism, and that’s a cultural thing. We’re not quite there yet with the economy, and clients want some fun and fantasy. There’s an overall feeling of ‘I just want to be who I am.’ ”