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Colorful Insights

By: Cathy Christensen
Posted: April 2, 2012, from the April 2012 issue of GCI Magazine.

page 2 of 6

“Something those in the skin care world have been waiting for is happening this spring—skin really is in. Because of this, sheer coverage is key this season,” says Katz. Taking a departure from the heavier coverage of fall/winter 2011, flawless, lightweight coverage is all the rage for spring. “I’m excited about getting back to the complexion,” states celebrity makeup artist KJ Bennett.

“It’s all about gorgeous skin again. We’re paying homage to skin. Many makeup companies are making foundations that look like skin and not like makeup. It’s all about coverage and perfect skin with highlights and gorgeous finishes—the kind of skin that makes people say, ‘How the heck does her skin look that perfect?’”

Kate McCarthy, national artist and educator for Glominerals agrees, “Spring will return to having a fresh, no-makeup complexion. This will be achieved with a more full-coverage foundation that has a dewier, satin finish.”

According to Tricia E. Campbell, director of education for Jane Iredale, “People are looking for coverage, but they’re also seeking sheer-looking texture. Many want a matte finish on the skin, but they don’t like the feel of that heavy foundation.”

According to corrective makeup artist Donna Mee of Donna Mee, Inc., much of makeup success comes from the right foundation. “Most people don’t know how to match their foundation to their undertones ... they need to compare the shade to the color of their neck and chest. The whole purpose of foundation is to cover surface tones and bring out undertones.”

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