Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.
Featured
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.
Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize
Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.
Jul 7th, 2026
July/August 2026
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MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
While influencers drive consumer excitement and feed AI recommendations, online sources that lead include Reddit, Who What Wear, Wikipedia, Sephora and Allure.
The Top Sites ChatGPT is Using for Beauty Recommendations
Jun 26th, 2026
“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
Jun 18th, 2026
The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.
e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market
Jun 15th, 2026
Latest
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
This year's winners reflect several of beauty's biggest innovation themes, including biomimetic skin repair, hygienic packaging, multifunctional sun care, scalp wellness, celebrity fragrance and skin care-infused color cosmetics.
Biomimetic Scar Care, Hands-Free Packaging and PDRN Make-Up Shine at Cosmoprof North America Awards
The winners underscore the industry's growing focus on biomimetic delivery systems, multifunctional formats, hygienic packaging and wellness-driven beauty rituals.
Jul 21st, 2026
Developed for prestige skin care and dermocosmetic brands, NeoDropper Autoload automatically reloads the applicator with a consistent dose after each use through a twist-and-push mechanism, helping improve dosage accuracy while reducing contamination risk and product waste.
Aptar Reinvents the Skin Care Dropper as Dermalogica Debuts Auto-Loading Precision Packaging
The launch highlights an emerging opportunity to differentiate through packaging performance as much as formulation.
Jul 21st, 2026
K-beauty's impact is firmly rooted in international markets, as shown by Olive Young's U.S. expansion.
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Jul 21st, 2026
The company emphasized PPWR-ready solutions, including its one-piece mono-material polypropylene Powder Spray Tube, a fully recyclable package available with post-consumer recycled (PCR) content for applications such as powder dry shampoo and other spray products.
Packaging's Next Chapter: ICONS Showcases Sensory Design and PPWR-Ready Innovation
Tactile jelly applicators and eco-conscious designs revolutionize beauty packaging standards.
Jul 17th, 2026
The launches underscore two accelerating trends for product developers: the emergence of the scalp as an extension of skin care, and growing demand for multifunctional formats that combine cosmetic, wellness and OTC positioning in a single product.
Scalp Care Gets Smarter: Solésence Targets Barrier Repair, UV Protection and OTC Claims
The launches underscore the emergence of the scalp as an extension of skin care.
Jul 17th, 2026
In her newly created role, Boyd will establish and lead a centralized global brand communications organization responsible for aligning communications across Estée Lauder's brands while developing a cohesive enterprise-wide strategy.
Amid Portfolio Reset, Estée Lauder Names Communications Leader to Boost Brand Desirability
Boyd will establish and lead a centralized global brand communications organization responsible for aligning communications across Estée Lauder's brands.
Jul 17th, 2026
The expansion significantly increases Medik8's accessibility in North America and underscores Sephora's efforts to strengthen its position in the fast-growing clinical beauty segment, where ingredient transparency, dermatologist credibility and clinically validated efficacy are increasingly influencing purchasing decisions.
Medik8 Lands in Sephora as L'Oréal Accelerates Clinical Skin Care Play Across North America
"Our clients at Sephora are becoming savvier and more knowledgeable in how they shop skincare to address their individualized beauty needs."
Jul 17th, 2026
For L'Oréal Paris, the emphasis is democratizing advanced pigment science.
The Melasma Race Heats Up as L'Oréal Brands Expand Melasyl
The launches illustrate how brands are increasingly differentiating themselves by tailoring the same breakthrough technology to distinct consumer segments and positioning strategies.
Jul 16th, 2026
While skin care rewards multi-SKU routine building, the hair care surface heavily rewards single-hero product positioning.
The Top 15 Brands & Retailers Dominating Beauty AI Citations
PLUS: 4 Actionable Takeaways for Product R&D & Marketing
Jul 15th, 2026
Choueiri brings more than 25 years of international beauty experience spanning North America, Europe and Asia. Most recently, he served as CEO and president, Americas, for Kering Beauté, where he led the company's largest regional business, strengthened the market position of luxury fragrance house Creed and helped launch fragrance lines for fashion brands including Bottega Veneta and Balenciaga.
Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates
The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.
Jul 15th, 2026
For Urban Outfitters, the launch aligns with continued momentum in its beauty business. According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines, making it the retailer's most widely used beauty category.
Urban Outfitters Bets Big on Gen Alpha Beauty with Exclusive Yes Day Rollout to 60 U.S. Stores
According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines.
Jul 15th, 2026