The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.
e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market
Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion
Featured
Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.
The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground
Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.
Jun 12th, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
June 2026
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
May 18th, 2026
The retailer also demonstrated improving profitability, with gross margin expanding to 40.1% from 39.1% a year ago, reflecting stronger merchandise margins and lower inventory shrink.
9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)
Jun 2nd, 2026
The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.
Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates
May 29th, 2026
ELC will refocus on its ongoing initiatives following the end of talks with Puig.
What Happened with Estée Lauder-Puig?
May 21st, 2026
Latest
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.
From SPF to Sun Intelligence: The Race to Personalize UV Protection
Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.
Jun 15th, 2026
In comparative laboratory testing against standard trimethylsiloxysilicate (TMS) formats, an identical 13.90% active dose of Silmer Q7-G10 achieved the highest transfer resistance on Leneta cards, retaining an impressive 89.19% of lipstick immediately (after 3 minutes) and 98.03% overnight (after 21 hours).
Siltech Shakes Up Color Cosmetics with Launch of High-Performance Film Former and "Dual-Effect" Elastomers
Next-generation silicone technologies designed to eliminate the historic trade-off between cosmetic performance, sensory comfort, and finish customization.
Jun 12th, 2026
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This Smart Eye Cream Applicator Brings Device-Led Precision to Eye Care
Jun 12th, 2026
Remedy, the dermatologist-developed skin care brand founded by Muneeb Shah, DO, has closed a Series A funding round of more than $20 million led by L Catterton, with participation from existing investor Norwest and new investor Sonoma Brands Capital, positioning the fast-growing company for its next phase of expansion.
Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity
The investment underscores continued investor interest in expert-led beauty brands that pair strong educational platforms with consumer-friendly product innovation.
Jun 12th, 2026
In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition with effects persisting up to 8 hours after application.
Silab's Liftilience Brings 'High-Definition' Curl Control to Textured Hair Care with New Efficacy Data
In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition.
Jun 11th, 2026
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Silmer Q7-G10 Delivers Luxury Wear With Transfer-Resistant Radiance
Jun 11th, 2026
Berlin Packaging's latest acquisitions boost its portfolio of glass, plastic and metal packaging solutions while adding specialized capabilities in closures, dispensing systems, decoration, printing, custom tooling, warehousing and regulatory support. (Pictured are some of Berlin Packaging's sun care formats, which demonstrate the company’s focus on usability, sensory experience and contemporary design.)
Berlin Packaging Doubles Down on Global Packaging Expansion with O.Berk and BlueSky Acquisitions
The deals underscore ongoing consolidation as suppliers seek greater scale, sourcing power and value-added capabilities.
Jun 11th, 2026
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SPF 50 Serum: High-Performance Sun Protection Meets Dewy Hydration
Jun 11th, 2026
Aat Product Round Up
Engineered for High-Load Formulas, Designed for Flawless Dispensing
Jun 11th, 2026
Gci Round Up 4 Mt1200
More Filling. Less Downtime. Greater Productivity.
Jun 11th, 2026
Gpi Innovation Comb Tottle 560 Copy (1)
The Tottle That Combines Application and Styling
Jun 11th, 2026