Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
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Feel the Difference: ICONS America Soft-Touch In-Mold Label Tubes
ICONS America announces new IML innovation: luxurious soft-touch tubes. Achieve artwork that feels as luxurious as it looks. Available in striking combinations of gloss, matte, soft-touch & metallic finishes. Made-in-USA, recyclable mono PP, w/ PCR.
Jul 8th, 2026
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MOON: mascara in glass by Lumson and Ponzini
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MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
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OLAPLEX Launches o7 Shine Serum Oil Mist
Jul 1st, 2026
While influencers drive consumer excitement and feed AI recommendations, online sources that lead include Reddit, Who What Wear, Wikipedia, Sephora and Allure.
The Top Sites ChatGPT is Using for Beauty Recommendations
Jun 26th, 2026
“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
Jun 18th, 2026
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Merit is making its debut in luxury hospitality through an exclusive collaboration with The Ritz-Carlton—the beauty brand's first hospitality partnership and the hotel group's first beauty collaboration.
Merit Expands Growth Strategy with SEMCAP Investment, First Ritz-Carlton Partnership
SEMCAP managing partner (and former Unilever executive) Vasiliki Petrou will join Merit's board of directors.
Jul 24th, 2026
From left: Toral Patel, CMO; founder Samantha Ellis, MD; and Nathalie Kristo, CEO.
Prequel Skin Builds Growth Dream Team with Beauty Industry Powerhouse Hires
The appointments create an all-female executive leadership team combining Ellis' dermatological expertise with proven experience building high-growth global beauty brands.
Jul 23rd, 2026
The retailer's new 2,691-square-foot Carnaby Street store in London departs from Sephora's larger destination formats by prioritizing convenience, localized merchandising and technology-enabled services for shoppers visiting during lunch breaks, meeting friends or exploring the city's retail districts.
Sephora Shrinks the Store, Expands the Experience with New Boutique Format
Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.
Jul 23rd, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
Collectively, this year's winners underscore several defining trends in cosmetic R&D: neurobeauty, biomimetic and biotechnology-derived actives, exosome-inspired innovation, and multifunctional polymers that elevate both product performance and sensory appeal.
in-cosmetics Korea Awards Spotlight AI, Exosomes and K-Beauty's Next Ingredient Wave
Collectively, this year's winners underscore several defining trends in cosmetic R&D.
Jul 22nd, 2026
With consumers increasingly expecting hair care products to deliver all-day—and even multi-day—freshness, Scentaurus Aquamelon underscores the industry's move beyond traditional fragrance ingredients toward smart delivery systems that release scent when triggered by everyday environmental conditions.
Givaudan's Scentaurus Aquamelon Brings Multi-Day Freshness to Hair Care
“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day."
Jul 22nd, 2026
Rather than targeting visible concerns such as shedding or graying after they appear, FutureIQ is designed to support the biological mechanisms behind hair aging before decline accelerates.
Hairspan Goes Luxury: K18 Bets $120 That Hair Longevity Is Beauty's Next Premium Frontier
K18 just redefined luxury hair care with a $120 longevity serum that prevents aging before it starts.
Jul 22nd, 2026
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Everything You Need to Know About the BBR Beauty Expo
Black Beauty Roster (BBR) is fostering another year of community, inclusion, and opportunity.
Jul 21st, 2026
This year's winners reflect several of beauty's biggest innovation themes, including biomimetic skin repair, hygienic packaging, multifunctional sun care, scalp wellness, celebrity fragrance and skin care-infused color cosmetics.
Biomimetic Scar Care, Hands-Free Packaging and PDRN Make-Up Shine at Cosmoprof North America Awards
The winners underscore the industry's growing focus on biomimetic delivery systems, multifunctional formats, hygienic packaging and wellness-driven beauty rituals.
Jul 21st, 2026
Developed for prestige skin care and dermocosmetic brands, NeoDropper Autoload automatically reloads the applicator with a consistent dose after each use through a twist-and-push mechanism, helping improve dosage accuracy while reducing contamination risk and product waste.
Aptar Reinvents the Skin Care Dropper as Dermalogica Debuts Auto-Loading Precision Packaging
The launch highlights an emerging opportunity to differentiate through packaging performance as much as formulation.
Jul 21st, 2026
K-beauty's impact is firmly rooted in international markets, as shown by Olive Young's U.S. expansion.
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Jul 21st, 2026
The company emphasized PPWR-ready solutions, including its one-piece mono-material polypropylene Powder Spray Tube, a fully recyclable package available with post-consumer recycled (PCR) content for applications such as powder dry shampoo and other spray products.
Packaging's Next Chapter: ICONS Showcases Sensory Design and PPWR-Ready Innovation
Tactile jelly applicators and eco-conscious designs revolutionize beauty packaging standards.
Jul 17th, 2026