Global Cosmetic Industry

“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”

The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores

The future is interdependent by design, where AI, social discovery and physical retail form a single decision loop.

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion

Take control of your secondary packaging. Match your brand aesthetic.

Packaging speaks volumes about a brand’s ethos, quality and commitment to sustainability. Having the NEENAH® Folding Board sample book in hand helps bridge the gap between a creative vision and real-world production.

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TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

Take control of your secondary packaging. Match your brand aesthetic.

The retailer also demonstrated improving profitability, with gross margin expanding to 40.1% from 39.1% a year ago, reflecting stronger merchandise margins and lower inventory shrink.

9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)

The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.

Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

The valve is engineered to improve the performance of pressurized formulations such as dry shampoos, shimmer mists, hair volumizers, deodorants, foot powders, insect repellents and root touch-up sprays.

Aptar Brings Clog-Resistant Aerosol Valve Production to the US

The valve is engineered to improve the performance of pressurized formulations such as dry shampoos, shimmer mists, hair volumizers, deodorants, foot powders, insect repellents and root touch-up sprays.

TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

'We founded Innovist on the conviction that Indian consumers deserve beauty products built on real science with full transparency on formulation, and that these products could be made in India to global standards”, said Rohit Chawla, CEO and founder of Innovist. “This partnership with L'Oréal brings together a deep alignment in this vision and product philosophy, with the global scientific innovation resources to grow this ambition. Together, we see a significant opportunity to build the next generation of beauty brands.'

L’Oréal Deepens India Push with Stake in Digital Beauty Challenger

"[W]e look forward to bringing L'Oréal even closer to the new generation of digitally-savvy Indian beauty consumers."

Actives International has appointed Michelle Carrillo as CEO, signaling a new phase of expansion focused on science-driven, solution-based ingredient innovation.

Actives International Names Michelle Carrillo CEO to Accelerate Innovation-Led Growth

The company’s strategy centers on its Thoughtful Science philosophy, integrating performance, safety, transparency, and sustainability into ingredient development.

SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.

L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery

Months after teaming with Nvidia to reinvent formulation science, L'Oréal is now embedding OpenAI across consumer discovery, advertising, content creation and biological research—signaling an industry-wide shift toward AI-native beauty.

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.

In comparative laboratory testing against standard trimethylsiloxysilicate (TMS) formats, an identical 13.90% active dose of Silmer Q7-G10 achieved the highest transfer resistance on Leneta cards, retaining an impressive 89.19% of lipstick immediately (after 3 minutes) and 98.03% overnight (after 21 hours).

Siltech Shakes Up Color Cosmetics with Launch of High-Performance Film Former and "Dual-Effect" Elastomers

Next-generation silicone technologies designed to eliminate the historic trade-off between cosmetic performance, sensory comfort, and finish customization.

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This Smart Eye Cream Applicator Brings Device-Led Precision to Eye Care

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

The investment underscores continued investor interest in expert-led beauty brands that pair strong educational platforms with consumer-friendly product innovation.

In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition with effects persisting up to 8 hours after application.

Silab's Liftilience Brings 'High-Definition' Curl Control to Textured Hair Care with New Efficacy Data

In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition.

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Silmer Q7-G10 Delivers Luxury Wear With Transfer-Resistant Radiance