Global Cosmetic Industry

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

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With the launch of Beauty Crush Skincare, Karen Behnke appears to be betting that beauty consumers want something more than clean—they want clinically driven regenerative biotechnology.

From 'Juice In, Junk Out' to Exosomes: Karen Behnke's Beauty Crush Signals Clean Beauty's Next Chapter

The retailer also demonstrated improving profitability, with gross margin expanding to 40.1% from 39.1% a year ago, reflecting stronger merchandise margins and lower inventory shrink.

9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

ELC will refocus on its ongoing initiatives following the end of talks with Puig.

What Happened with Estée Lauder-Puig?

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.

In comparative laboratory testing against standard trimethylsiloxysilicate (TMS) formats, an identical 13.90% active dose of Silmer Q7-G10 achieved the highest transfer resistance on Leneta cards, retaining an impressive 89.19% of lipstick immediately (after 3 minutes) and 98.03% overnight (after 21 hours).

Siltech Shakes Up Color Cosmetics with Launch of High-Performance Film Former and "Dual-Effect" Elastomers

Next-generation silicone technologies designed to eliminate the historic trade-off between cosmetic performance, sensory comfort, and finish customization.

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This Smart Eye Cream Applicator Brings Device-Led Precision to Eye Care

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition with effects persisting up to 8 hours after application.

Silab's Liftilience Brings 'High-Definition' Curl Control to Textured Hair Care with New Efficacy Data

In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition.

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Silmer Q7-G10 Delivers Luxury Wear With Transfer-Resistant Radiance

Berlin Packaging's latest acquisitions boost its portfolio of glass, plastic and metal packaging solutions while adding specialized capabilities in closures, dispensing systems, decoration, printing, custom tooling, warehousing and regulatory support. (Pictured are some of Berlin Packaging's sun care formats, which demonstrate the company’s focus on usability, sensory experience and contemporary design.)

Berlin Packaging Doubles Down on Global Packaging Expansion with O.Berk and BlueSky Acquisitions

The deals underscore ongoing consolidation as suppliers seek greater scale, sourcing power and value-added capabilities.

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SPF 50 Serum: High-Performance Sun Protection Meets Dewy Hydration

Aat Product Round Up

Engineered for High-Load Formulas, Designed for Flawless Dispensing

Gci Round Up 4 Mt1200

More Filling. Less Downtime. Greater Productivity.

Gpi Innovation Comb Tottle 560 Copy (1)

The Tottle That Combines Application and Styling

Simplex

Meet the V-600: Built for Nonstop Productivity