Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.
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Feel the Difference: ICONS America Soft-Touch In-Mold Label Tubes
ICONS America announces new IML innovation: luxurious soft-touch tubes. Achieve artwork that feels as luxurious as it looks. Available in striking combinations of gloss, matte, soft-touch & metallic finishes. Made-in-USA, recyclable mono PP, w/ PCR.
Jul 8th, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
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OLAPLEX Launches o7 Shine Serum Oil Mist
Jul 1st, 2026
While influencers drive consumer excitement and feed AI recommendations, online sources that lead include Reddit, Who What Wear, Wikipedia, Sephora and Allure.
The Top Sites ChatGPT is Using for Beauty Recommendations
Jun 26th, 2026
“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
Jun 18th, 2026
MOON: mascara in glass by Lumson and Ponzini
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MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
Latest
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
Givaudan's newly announced equity investment and strategic collaboration with Swiss startup Microcaps AG expands the company's capabilities in precision microencapsulation, with an early focus on alcohol-free fine fragrance and future applications across skin care and beauty.
Beyond the Bottle: Fragrance Giants Race to Reinvent Delivery Systems for the Next Generation of Personal Care
Delivery systems are becoming strategic innovation platforms rather than behind-the-scenes formulation tools.
Jul 7th, 2026
Coty's leadership overhaul positions prestige brands for accelerated growth and market responsiveness.
Coty Reshuffles Leadership, Streamlines Prestige Operations Under Coty.Curated Strategy
Coty's leadership overhaul positions prestige brands for accelerated growth and market responsiveness.
Jul 6th, 2026
Notably, 32% of millennials and Gen Z claim to have had procedures in the past five years, compared to 28% of those in the Gen X generation and 18% of baby boomers.
The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data
Providing the proof that consumers seek will give them permission to explore the pre- and post-procedure skin care products that have piqued shoppers' interest.
Jul 6th, 2026
Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'
How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments
The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.
Jul 1st, 2026
A staggering 56% of consumers say beauty brands explain the science of aging unclearly or not at all; a meager 12% state it is explained 'very clearly.'
The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation
A call to action to restructure product development and communication pipelines around verified performance, educational clarity and experiential depth.
Jun 29th, 2026
The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.
Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance
Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.
Jun 29th, 2026
Rather than serving as a celebrity ambassador, Frankel joins as both an investor and strategic partner as dpHUE looks to accelerate growth across specialty retail, e-commerce, social commerce and international markets.
Bethenny Frankel Takes Ownership Stake, Joins dpHUE as Chief Brand Officer
Jun 29th, 2026
The launch is supported by a campaign featuring actress Didi Conn, who revisits her Grease era persona in a reimagined “Beauty Service Announcement” that promotes simplified, at-home upkeep routines over frequent salon visits.
Laura Geller Beauty Expands Into Hair Touch-Up Category With Amazon Prime Day Launch of Root Touch Up
The launch extends Laura Geller Beauty’s positioning in the mature beauty segment into adjacent grooming categories.
Jun 26th, 2026
By pairing enhanced dispensing reliability with domestic manufacturing, Aptar is positioning itself to support growing demand for differentiated aerosol products across beauty, personal care, home care and industrial applications.
Aptar Brings Clog-Resistant Aerosol Valve Production to the US
The valve is engineered to improve the performance of pressurized formulations such as dry shampoos, shimmer mists, hair volumizers, deodorants, foot powders, insect repellents and root touch-up sprays.
Jun 19th, 2026
TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Jun 18th, 2026
Inolex's LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol and other organic UV filters while upgrading sensory performance, addressing one of sunscreen’s long-standing consumer pain points: feel.
Inolex Unveils Sunscreen Performance Booster as Bemotrizinol Clears US Regulatory Hurdles
LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol while upgrading sensory performance.
Jun 18th, 2026