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Colorful Insights

By: Cathy Christensen
Posted: April 2, 2012, from the April 2012 issue of GCI Magazine.

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Once that perfect complexion has been established, color can be added to enhance the bone structure and offer a livelier look for spring. “People are getting away from the spray tanning and are using bronzers more often,” says Bennett. “That way, [there is] a subtle color to the body and the face. All the colors are more on the rosy side than on the orange side.”

McCarthy agrees, “Bronzers are going to offer a sun-kissed, warm glow. I’ve been doing a lot of light contouring, placing the bronzer on the face where the sun naturally hits, like on the hollows of the cheeks, at the hairline and on the sides of the nose. It adds warmth and shape to the face.”

Blush is another major player in spring 2012’s vibrant look. Whether consumers are leaning toward a more natural or a bolder look, blush can play a big part in adding a hint of color. “The cheek is very soft with a sheer pink or peach blush to go with a lot of spring colors,” explains Paquin. If a consumer is going with a either a nude look or intense color, she says, a soft, sheer pink can be used on the cheek with a sheer neutral on the lip.

Katz agrees that sheer pink or peach is the way to go. “A very light beige or rose pink or peach are best to keep blush from looking too clownish.” Adding blush to bronzer can really add a touch of sun to the face, says Bennett, noting that consumers are apt to do a flush of color over the bronzer on the apples of the cheeks for a sunny glow with the bronzer, and the infusion of spring colors precludes anything murky or muddy-looking.

Eyes

Dynamic and intense or romantic and neutral, the eyes are always a point of focus for application and color trends.