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Colorful Insights

By: Cathy Christensen
Posted: April 2, 2012, from the April 2012 issue of GCI Magazine.

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For those who prefer a more dynamic and intense look, “A beautiful tangerine-washed gold is a great eye shadow color for spring that can be worn by many different women,” suggests Katz. Other bold—even neon—colors can be used, including teal, turquoise, purples and ocean blues, according to Katz.

Along with intense colors, metallic colors for the eyes are gaining momentum this season. “Metallics are huge right now, but are not what you would expect—they are not the typical silver, gold and bronze. It’s metallic colors, and it’s so fresh and invigorating for the spring and summer. It isn’t a shimmery, glittery look; it’s reflective and shiny in a metallic way, and every color is being done—like pinks, purples and mint tones,” explains Bennett. “There is nothing more stunning than a metallic mint tone against bronzed skin. Pair that with a beautiful transparent tangerine glossy lip, and it screams happiness, sunshine, and evokes an unbelievable feeling of the season that it is.”

For consumers who prefer a more romantic and neutral approach to spring, there are beautiful options available, as well. “Everyday women really gravitate toward the natural look; women want their natural beauty to come through,” says Campbell. Sheer pink is a big eye shadow color for the more neutral look. “Eyes are soft for spring, and there are a lot of pastels being used. It’s going to be pretty sheer. For eye shadows, I’m seeing a color wash, where one color is used from the lash line to the brow bone. Rose petal, lilacs, mint greens and a dark black liner are keeping eyes soft, romantic and pretty,” says McCarthy.

To incorporate some of the spring colors in a more natural way, Katz suggests using eye shadows in golden tones. “Colors, especially light golden orange, can look beautiful without being harsh, along with nudes, beiges and light taupes. [A shimmer can be added] without having too much shine, which would inappropriately enhance skin texture. There are new formulations that blend well and are sheer, lightweight and easy-to-apply,” she says.

No matter which type of color palette consumers choose, liner, lashes and brows also play an important role this season, adding “An intense color of shadow, a little color under the brow and a nice dramatic line,” says Paquin.