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Colorful Insights

By: Cathy Christensen
Posted: April 2, 2012, from the April 2012 issue of GCI Magazine.

page 5 of 6

Another look that has lingered from fall/winter 2011 is the winged eye, although to spice it up for the new season, and lots of thick, black lashes are still in vogue for this season, while eyebrows remain a strong feature as well. “Big brows are coming back,” advises McCarthy. Paquin agrees, saying, “Brows are thick and well-shaped. There’s a lot of attention on a full brow that is naturally shaped this spring.”

Lips

Although reds will always be in, the traditional red that graced the porcelain faces of fall/winter 2011 is transitioning into the new season. “The beautiful tangerine color can help transition the red lips of last season by taking red and infusing it with the tangerine giving it a warmer edge. It’s a gorgeous bridge,” says Bennett, who is also inspired by the lavender colors of spring. “A lavender lip is stunning, fresh and unexpected on the lips,” he says.

Although cream lipsticks are carrying over from last season, semigloss is holding its own this spring. “Lips are not high gloss this season,” says Paquin. “It’s a little more sheen than what was being seen in the fall. A sheer gloss really complements some of the looks this spring.” According to McCarthy, “Sheer colors for lips, such as berries and pinks, are in this spring.”

Along with semiglosses, lip stains are also a favorite. “People are looking for lip stains that are long-wearing with softer colors in nudes and pale pinks,” says Campbell. And lip crayons are providing the precision of a liner and the look of a lipstick with crisp and polished looks.

Making It Work

As most beauty professionals are aware, just because the color and application is trendy doesn’t mean that it is the right choice for everyone. Customization is also a key trend. Explains Katz, “Trendy isn’t always right for everyone. It’s good to go with what really works.” Every season gives beauty brands an opportunity to reinvigorate the relationships they have with consumers by introducing them to new makeup colors and trends. And this spring and summer offers a colorful reason to get back in touch with those who have been missing in action.