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At Your Fingertips
By: Sara Mason
Posted: March 5, 2008, from the March 2008 issue of GCI Magazine.
page 2 of 5Competition from salons is also having an effect—particularly in the U.S., which, at $592 million in 2006, is the world’s largest nail products market, according to Euromonitor. As the at-home nail polish market tries to win back consumers from salons, marketers are concentrating on developing new color collections and adding nudes and neutrals to their existing palettes.
Recently, however, the market has received a boost from renewed interest in color and, notably, the resurgence of black polish. Dark nail color shades continue to be the hottest current trend, especially deep, dark blue. OPI’s Russian Navy nail lacquer is one such trendsetter, which has been updated with Yoga-ta Get This Blue! from the brand’s 2008 India Collection.
One of the few ways for companies to renew interest is to keep colors coming. “One would think the market is saturated, but the need for new colors and selection never ends,” said Carolyn Cianciotto, creator of Carolyn New York, citing that consumers are always looking for what’s new and what’s on-trend.
“Trend colors pique interest, and while not everyone will want to wear a black nail polish, they may want to try something less bold but in the same color range,” added Weingarten.
Muted pastels in shades of gray and taupe along with brighter, bolder colors, primarily for toes, are among color trends for spring. “Nails go bright in shades of fuchsia, coral, orange and red to complement colorful hues on the spring runways, although dark and neutral tones also will be popular,” said Suzi Weiss-Fischmann, executive vice president and creative director, OPI.