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Fall 2012 Color Preview: The Fantasy of Fall
By: Sara Mason
Posted: August 31, 2012
The Pantone Fall 2012 Color Guide—This information was compiled from Pantone's Fall 2012 Fashion Color Report, which can be found at www.pantone.com. Pantone is a global company that standardizes the language of color. The Pantone Color Institute studies the psychological and physiological aspect of color and forecasts color needs.
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“Keep it exciting and fresh,” says Paquin. “Help customers make everything wearable by educating them and making it fun at the same time.”
With this year’s palette of enchanting colors more fantasy than traditional, generating excitement for fall won’t be difficult. The variety and range of colors play to consumers’ practical side with versatile, new neutrals as well, meaning there is something for everyone. Each client will have her favorites, so help find a way to bring out her individuality while embracing the enchanting colors of fall.
Learn more about color ingredients and how they can perk up a range of beauty products in “Only Limited by the Imagination: Color Sets Brands Apart.”
Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.
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