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Ethnic Cosmetics Fit New Beauty Paradigm

By: Sara Mason
Posted: December 10, 2008, from the December 2008 issue of GCI Magazine.

BlackUp recently launched a collection of high-pigmented lipsticks, rich in natural active ingredients, in a redesigned package.

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Demographics have clearly changed throughout the years, and ethnic women are spending significantly more money on cosmetic products like never before, for a natural look that enhances their unique features. But success is about more than product development. It’s time for brands to look at the market differently and to be sensitive to the desires and needs of their target market.

Read about “cause” marketing and eco-friendly ethnic color cosmetic brands.