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The Sun-kissed Look and Other Color Trends

By: Nancy McGuire, BASF BeautyCare Ingredients
Posted: December 9, 2009, from the December 2009 issue of GCI Magazine.

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From skin and hair care products to sun care and spa products, consumer products can benefit from the use of effect pigments. Feelings of well-being, luxury and indulgence all result from the use of elegant looking products. Effect pigments create this look through the manipulation of light.

The appearance of the product on the shelf, particularly those products in transparent packaging, can entice the target consumer market. Just a few examples include the use of large particle sparkly pigments for teen and children’s products, and the use of small particle size effect pigments for consumers who want a more sophisticated or natural look. Furthermore, consumer shelf appeal can be enhanced through creation of certain images such as luxury, glamour, opulence, sophistication, fun or trendiness.

More Than Just Color

Texture is also a crucial part of cosmetic formulations. In certain color cosmetics, silky skin feel, adherence to the skin and long-wearing properties are valued by consumers. When BASF evaluated feel, Mearlmica SVA treated with lauroyl lysine was used—particularly in pressed and loose powder products such as eye shadows, blushes and bronzers—to achieve these value-added performance benefits.

Effect Pigments and Trend Interpretations

Trends evolve with every new fashion season. Interpreting them into beauty products is both an art and a science, and a range of cosmetic products that meet upcoming trends can be achieved using a broad variety of effect pigment technologies. No matter where the trends take us, special effect pigments can be a powerful marketing tool to help create new looks for consumer products.

Flamenco, Cloisonné, Chione, Chroma-Lite, Biju, Gemtone, Reflecks, and Mearlmica are trademarks or registered trademarks of BASF.