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Sit back in awe with color as BASF launched its Colors & Effects pigment brand. The brand complements five key industries and underlies the key strengths it brings to the market.
Put on your party hats as Dermelect Cosmeceuticals is celebrating a 10-year anniversary in the beauty business. With nail and skin care driving the company toward success, Amos Lavian, CEO and founder shared some trends and insights about the company.
The European Wax Center prepares brows for the summer with Strut 365 Strut Boldly products.
Urban Decay’s new lipstick app allows consumers to “try on” every shade of its new launch.
Red Cherry Lashes introduces the Valley of the Dolls collection for its 50th anniversary.
Precious and semi-gemstones’ healing abilities are highlighted by Kristals Cosmetics through a new series of video tutorials.
Consisting of various cosmetic products, elke's Bronze Brow Summer Collection provides a Lash and Brow Thickener & Primer, Brow Concealer Pencil, Smudge Brush and the Hi-Light Brow Shadow to lighten and thicken brow and lash hair. The collection also helps eyes appear bigger and brighter, bringing a golden shimmer to the face and body.
Influenster, a beauty product discovery and review platform, interviewed over 5,000 American millennial women on beauty habits for makeup and hair.
OPI's Alice Through the Looking Glass Collection provides eight limited-edition bold and bright colors, which emulate a character or moment within the Alice Through the Looking Glass movie. All shades are available in nail lacquer or GelColor.
Sister brands Allure and BRIDES developed a bridal beauty box, which includes various products to have for a bride's big day.