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Makeup artists for Derek Lam, Philipp Plein, Naeem Khan, Alice + Olivia, Public School, Self Portrait, Jonathan Simkai and La Perla came armed with an arsenal of cosmetics that included several products from Maybelline New York.
The Fiber Lash Extensions, Fiber Brow and Waterproof Liquid Eyeliner are three products that work together to make noticeable looks for both the eyes and brows.
ModiFace states that technology such as this will help both brands and consumers to showcase and visualize what makeup shades will look like in different light settings.
“The premise was to create a make-up brand to fill the gap in the market and build the local beauty industry. I found it very difficult to get product to work with, let alone for my personal use."
Evonik plans to not only grow its cosmetics portfolio, but also dive into the hair care industry with its acquisition of Air Products Schlüchtern GmbH. The company plans on launching new active ingredients and will be available to provide more information at in-cosmetics Global in April 2017.
"The virtual release of their incredible new lipstick line gives beauty fans across the world the ability to enjoy true-to-life try-ons in the palm of their hand, instantly delivering the ultimate makeup counter experience without the crowds.”
The diverse beauty space grew nine times in 2016 over what it was in 2015. The space has garnered over 740 million views, 7,000 channels, 21,000 videos and 1 million Facebook shares
Products will be available until March 26. The third installment, which focuses on Korean fashion, will debut on March 31.
Find the perfect makeup routine with Real Techniques brush sets, including whatever is needed to create flawless eyes, contour or eyebrows.
Maybelline New York lead artist, Carolina Dali, dolled up Maybelline New York spokesmodel, Herieth Paul, using several recently launched products from the cosmetic company.