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New in Cosmetics

Jan 19, 2017 | 09:38 AM CST

Shiseido-MatchCo Herald "A New Age of Personalization and A.I. for Beauty"

Shiseido has purchased the company in order to deliver customized beauty at scale, while enhancing direct marketing and consumer insights.

Jan 18, 2017 | 09:53 AM CST

Beauty Düsseldorf 2017 to Honor Two Beauty Industry Professionals

Make-up artists Laila Hamidi and Professor Michael Schmidt have been announced the winners of the year’s Golden Mask for Makeup Art Award and the Life of Beauty Award, respectively.

Jan 17, 2017 | 02:29 PM CST

Jenny Shimizu Named Face of Hourglass' Girl Lipstick Collection

The collection is made up of 20 different lipstick shades with names such as Protector, Activist, Innovator and Visionary, which are meant to help recognize the good in those who wear the shades.

Jan 12, 2017 | 03:09 PM CST

Copper Brushes Make Beauty Elementary


The 12-Piece Copper Dreams Brush Set can make dreams come true with these elemental makeup brushes that can change any daily routine for the better.

Jan 12, 2017 | 12:05 PM CST

Do You Believe in Moroccan Magic?

Moroccan Magic

The Peppermint Eucalyptus Argan Oil Lip Balm is an organic formula that tones and smooths the lips, providing healing and moisture.

Jan 12, 2017 | 11:02 AM CST

Just Like Magic: The Made-Up Meets Makeup

Storybook Cosmetics

Storybook Cosmetics is brewing up products inspired by stories, starting with sold-out runs of Wizard Wand makeup brushes.

Jan 11, 2017 | 01:07 PM CST

Pretty Purple Primer

Becca Cosmetics

The First Light Priming Filter is a purple primer that reduces a bad complexion by providing a fresh canvas for all-day makeup wear.

Jan 10, 2017 | 03:35 PM CST

L’Oréal Paris Brought Snapchat Spectacles to the Golden Globes Red Carpet

Viewers were given an up close and personal look at the makeup looks created for celebrities attending the Golden Globes, as if they were the ones applying the makeup.

Jan 10, 2017 | 11:42 AM CST

L’Oréal Paris Embraces Diversity in New True Match Campaign

"By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin."

Jan 06, 2017 | 02:16 PM CST

8 Ways Beauty Can Grow in 2017 and Beyond

By: Jeb Gleason-Allured, Editor in Chief

What the recent buying history of Estee Lauder, L'Oreal and Unilever say about where future industry expansion will come from.