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Shiseido has purchased the company in order to deliver customized beauty at scale, while enhancing direct marketing and consumer insights.
Make-up artists Laila Hamidi and Professor Michael Schmidt have been announced the winners of the year’s Golden Mask for Makeup Art Award and the Life of Beauty Award, respectively.
The collection is made up of 20 different lipstick shades with names such as Protector, Activist, Innovator and Visionary, which are meant to help recognize the good in those who wear the shades.
The 12-Piece Copper Dreams Brush Set can make dreams come true with these elemental makeup brushes that can change any daily routine for the better.
The Peppermint Eucalyptus Argan Oil Lip Balm is an organic formula that tones and smooths the lips, providing healing and moisture.
Storybook Cosmetics is brewing up products inspired by stories, starting with sold-out runs of Wizard Wand makeup brushes.
The First Light Priming Filter is a purple primer that reduces a bad complexion by providing a fresh canvas for all-day makeup wear.
Viewers were given an up close and personal look at the makeup looks created for celebrities attending the Golden Globes, as if they were the ones applying the makeup.
"By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin."
What the recent buying history of Estee Lauder, L'Oreal and Unilever say about where future industry expansion will come from.