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New in Cosmetics

Jun 30, 2016 | 09:23 AM CDT

BASF Lets Its Colors Burst

ColorsEffectsLaunchEvent_300

Sit back in awe with color as BASF launched its Colors & Effects pigment brand. The brand complements five key industries and underlies the key strengths it brings to the market.

Jun 29, 2016 | 04:09 PM CDT

A Decade Celebration for Dermelect Cosmeceuticals

Put on your party hats as Dermelect Cosmeceuticals is celebrating a 10-year anniversary in the beauty business. With nail and skin care driving the company toward success, Amos Lavian, CEO and founder shared some trends and insights about the company.

Jun 28, 2016 | 03:52 PM CDT

Loud and Proud Brows

European Wax Center

The European Wax Center prepares brows for the summer with Strut 365 Strut Boldly products.

Jun 28, 2016 | 03:01 PM CDT

Amazingly Addictive New Lipstick App

Vice Collection

Urban Decay’s new lipstick app allows consumers to “try on” every shade of its new launch.

Jun 28, 2016 | 01:45 PM CDT

Red Cherry Lashes Pops out New Collection for 50th Anniversary

Red Cherry Lashes

Red Cherry Lashes introduces the Valley of the Dolls collection for its 50th anniversary.

Jun 23, 2016 | 04:06 PM CDT

Diamonds Are Cosmetics’ Best Friend

Kristals Cosmetics

Precious and semi-gemstones’ healing abilities are highlighted by Kristals Cosmetics through a new series of video tutorials.

Jun 21, 2016 | 03:09 PM CDT

Get Your Summer Brow Bronzing On

elke’s Bronze Brow Summer Collection 2016

Consisting of various cosmetic products, elke's Bronze Brow Summer Collection provides a Lash and Brow Thickener & Primer, Brow Concealer Pencil, Smudge Brush and the Hi-Light Brow Shadow to lighten and thicken brow and lash hair. The collection also helps eyes appear bigger and brighter, bringing a golden shimmer to the face and body.

Jun 21, 2016 | 02:07 PM CDT

Poll Shows Favorite Beauty Trends of Millennials

makeup

Influenster, a beauty product discovery and review platform, interviewed over 5,000 American millennial women on beauty habits for makeup and hair.

Jun 16, 2016 | 04:13 PM CDT

OPI's Mad Nail Colors

Alice Through the Looking Glass

OPI's Alice Through the Looking Glass Collection provides eight limited-edition bold and bright colors, which emulate a character or moment within the Alice Through the Looking Glass movie. All shades are available in nail lacquer or GelColor.

Jun 01, 2016 | 10:52 AM CDT

Say, “I Do” to Allure Bridal Beauty Box

Bride getting her makeup done

Sister brands Allure and BRIDES developed a bridal beauty box, which includes various products to have for a bride's big day.