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New focus on sculpting is expected to inspire women to make additional purchases in the color cosmetics market; increased investment in the category can provide a surge in retail value sales, and contouring claim is beginning to expand beyond color cosmetics.
The NPD Group presented its 2014 Review of U.S. and Global Beauty Sales at the “Hot Off The Press” Event; report shows that today's consumers are seeking experiences, challenging the beauty industry to go beyond the products to fulfill the sense of experience.
Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.
Supplier insights on creating winning color cosmetics, and an overview of color forecasting and trends.
Despite sluggish growth rates for color cosmetics, consumers, globally, are spending over $1 billion a week on the category—with functionality and fashion as the key drivers.
Growth in U.S. prestige makeup is shifting from nails to eyes and lips, according to The NPD Group.
Total lip makeup sales up for the 12 months ending November 2014, and growth in lip makeup is not limited to lip color; lip products are among the primary drivers of total prestige makeup growth.
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
Sales of U.S. prestige beauty products were $2.4 billion in Q3 201, a 6% increase from Q3 2013; fragrance "having a great run" heading into the holiday season.
Italian consumers need makeup to cover age-related skin impurities, according to a recent report by Canadean. The report finds that 19.4% of makeup consumption in Italy is driven by anti-aging needs.