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The Future Of Beauty: The Future of Fragrance

By: Shiri Sarfati, Lisa Negrelli, Jessica Wolfe, Monika Ziobro
Posted: November 11, 2010
MPS degree program in Cosmetics and Fragrance Marketing and Management at FIT

Future of Fragrance: (from left) Shiri Safati (Repechage), Monika Ziobro (Coty Prestige), Rochelle Bloom (The Fragrance Foundation), Jessica Wolfe (Symrise Inc.), Lisa Negrelli (International Flavors and Fragrances).

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While the scent deliveries below may seem like science fiction, the required technologies already exist. It’s only a matter of time before they will become part of one’s daily life.

Space Scent: Las Vegas casinos, retail stores like Abercrombie and Fitch, and hotel chains such as The W are already fragrancing their spaces as a way of branding. By 2020, every space will have a unique scent to cue the consumer.

Mobile Phone Scent: Companies such as NTT Communications, Samsung and Motorola all hold patents on technologies that allow mobile phones to emit scent. Users will be able to send and receive scent tones, experience scents when receiving phone calls and send scented attachments.

Internet Scent: Telewest Broadband, a UK cable company, has released a new technology that brings a third sense to the Internet, allowing Internet users to send and receive wonderful aromas while surfing the web. The revolutionary technology enables people to send and receive codes to special ”scent domes,” which mix liquid scents and spray them into the air around the PC. This unique scent dome is made by TrisSenx, and it works like a printer or a scanner; just plug it in and experience the aromas of the world.

Scent TV: ScentTV launched a revolutionary Scented Web Broadcast portal that enables users to smell the scented content, including movies, games and music videos.