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A Note on Fragrance, A Feminine Point of View

By: Amy Marks-McGee
Posted: May 23, 2012, from the June 2012 issue of GCI Magazine.

page 4 of 4

Due to its inherent color and texture, it’s no surprise gold’s appeal has spilled into nail care. Big Ben, a golden hue by Nails Inc., is part of the new magnetic polishes line that is formulated with metallic particles and a magnet to create 3D nail art designs. CND’s limited-edition gold-leaf effect 24K Sparkle launched in September 2011, and Sephora’s recent releases include Sephora by OPI Only Gold for Me Top Coat, “a brilliant finishing touch that acts like jewelry for your nails,” and Sephora Collection Nail Bling in limited edition Gold Bubbles and Gold Leopard textured nail stickers. Because of gold’s timelessness and luxury connotation, it will remain an inspiration. Pay attention as gold glitters and inspires new consumer products.

Final Note

When researching the fine fragrance market for this article, Trendincite examined both women’s and men’s introductions. While there was activity in the men’s market, there were no overarching trends. However, the women’s market had clear themes and fragrance stories. Rose, gold, love and life will influence other consumer packaged goods categories and present new creative opportunities for fragrance suppliers to develop personal and emotional connections with consumers.