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Global Fragrance Market Booms

By: Diana Dodson
Posted: February 11, 2008, from the February 2008 issue of GCI Magazine.

page 4 of 4

The link between fragrances and well-being is one area of the market that has not been well explored, yet aromatherapy is a long-established notion and holistic beauty products are becoming a lucrative new niche. To date, attempts to tap into this trend have largely come from gimmicky novelties such as pheromone-containing “love potions.” The House of Rose offers an antiaging perfume that claims to make the wearer appear six years younger, and Smiley by Ora-ïto purports to be the first-ever antidepressant fragrance. Perfumes based on food scents, so called gourmand fragrances such as Jo Malone’s Pomegranate Noir, are as close to the holistic trend as the mainstream market has gone. However, this could become an important source of innovation, and some big-name players, including Procter & Gamble, have already declared their intentions to better educate consumers on the aromatheraputic benefits of certain scent ingredients.