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2008 FiFi Finalists Announced

Posted: March 14, 2008

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WOMEN’S POPULAR APPEAL (only seven finalists in this category): 

  • Bijan Nude Women – Five Star Fragrance Company 
  • Celine Dion Enchanting – Coty Inc.
  • Flirtatious - BeautyBank 
  • Florecita Shelbie Bruce – Revelations Perfume & Cosmetics Inc. 
  • Intimately Beckham Women – Coty Inc. 
  • Samba Sexy Woman – Perfumer’s Workshop International, Ltd. 
  • So Luxurious by Daisy Fuentes - BeautyBank

MEN’S POPULAR APPEAL (only five finalists in this category): 

  • Bijan Nude Men – Five Star Fragrance Company 
  • Blue Seduction for Men by Antonio Banderas – Puig Beauty USA 
  • Intimately Beckham Men – Coty Inc.
  • Mustang Cologne Spray – Aramis and Designer Fragrances 
  • Samba Sexy Man – Perfumer’s Workshop International, Ltd.

WOMEN’S PRIVATE LABEL/DIRECT SELL (only seven finalists in this category): 

  • Banana Republic Malachite – Inter Parfums USA 
  • Christian Lacroix Rouge – Avon Products, Inc. 
  • Gapbody Washed Cotton – Inter Parfums USA 
  • Gap Individuals – The Original (unisex) – Inter Parfums USA 
  • Secrets d’Essence Rose Absolute – Yves Rocher 
  • Signature Collection Velvet Tuberose EDT – Bath and Body Works 
  • Supermodel by Victoria’s Secret – Victoria’s Secret Beauty

MEN’S PRIVATE LABEL/DIRECT SELL (only five finalists in this category): 

  • Banana Republic Cordovan – Inter Parfums USA 
  • C.O. Bigelow Barber Cologne Elixir Blue – Bath & Body Works 
  • Derek Jeter Driven Black – Avon Products, Inc. 
  • G7 Gapmen Daily Grooming – Spiked – Inter Parfums USA 
  • Gap Individuals – The Original (unisex) – Inter Parfums USA

The top five in each of the Fragrance of the Year categories will be honored with the miniature crystal FiFi Award at the FiFi Finalists Breakfast and placed on the second ballot. The second ballot will determine the winners.