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The Story in Scent
Posted: September 6, 2007
page 2 of 2Usher’s new fragrances by Liz Claiborne Cosmetics and Firmenich are Usher for Men—a woody musk with top notes comprised of verbena, melon and pineapple, and Usher for Women—a fruity floral that opens with notes of red currant, pink feesia and apple blossom. The packaging includes a cap inspired by his jeweler’s ring designs with camel, black and silver packaging. Both fragrances are launching in September at 1,800 doors in the U.S.
Home fragrance has seen the return of a big player. Procter & Gamble reentered the realm of candles with its Febreeze candle, utilizing its odor-eliminating technology while perfuming a room. The scents include Meadows & Rain, Spring & Renewal, Linen & Sky, Vanilla & Refresh and Apple Spice & Delight, with holiday scents to launch later this fall.
With the challenges and changes within the industry, fragrance continues to be a large part of the brand story, communicating the product’s message straight to the consumer’s nose.