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New in Fragrance (page 45 of 87)
Jun 01, 2012 | 08:58 AM CDT
By: Isaac Lekach
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
May 31, 2012 | 03:00 PM CDT
Winners will be announced at an event in New York on June 20.
May 23, 2012 | 03:03 PM CDT
By: GCI Editors
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
May 23, 2012 | 01:36 PM CDT
By: Laura Donna, Consumer Fragrance Education, LLC
New research uncovers a clear method for connecting consumers to the scents they will love.
May 23, 2012 | 12:31 PM CDT
By: Jeb Gleason-Allured
As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.
May 23, 2012 | 12:21 PM CDT
By: Amy Marks-McGee
A focus on rose, love, life and gold carry feminine fine fragrance trends.
May 23, 2012 | 11:50 AM CDT
Honoring the year's efforts in the fragrance industry, this year's FiFi Awards recognized companies such as P&G Prestige, IFF, Elizabeth Arden, Bath & Body Works, Coty and more.
May 21, 2012 | 05:17 PM CDT
See the winners in 25+ beauty categories.
May 14, 2012 | 11:39 AM CDT
The Women in Flavor & Fragrance Commerce has updated its tagline and logo as part of its 30th anniversary celebration, and also has plans to expand to Chicago.
May 10, 2012 | 09:26 AM CDT
Net sales for the quarter were $165.4 million, with European-based operations generating sales of $145.2 million and sales of U.S.-based operations $20.2 million, double-digit percentage increases for both regions.