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Ageless Tresses—Building the Complete Anti-aging Hair Care Line

By: Kathleen Maurer
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.

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An effective hair mask will also need to replenish the outer layer of hair to improve shine and impart a silky feel. Another type of highly charged cationic polymer— Nalco Company’s Merquat 100, Clariant International’s Genamin PDAC and DSM’s TILAMAR Quat 640, as examples—can deliver detangling properties, which is always key with a hair mask, and impart excellent lubricity, high luster and soft feel on dry hair.

Styling: Back to Basic Shine Spray

An effective shine spray will pack a powerful punch: It should smooth out hair, hold styles in place, protect hair from heat damage caused by blow-drying or a curling iron, and work equally well on wet or dry hair. It should be the go-to styling product for users of the regimen.

In fact, calling the product a “shine spray” rather than the outdated term hair spray may be to a brand’s benefit as well. Even if the two products work in a similar manner, today’s consumer wants something that sounds more youthful and trendy.

However, it still must function like a great traditional hair spray, keeping styles in place without feeling sticky on hair. A copolymer can deliver extra strong hold with a natural look and feel, and works especially well for root lift on fine hair—a must for mature hair. BASF’s Luvimer 100 P, AkzoNobel’s Amphomer and DSM’s TILAMAR Fix A1000 are examples of ingredients designed to deliver both outstanding hold and stylabilty.

It’s also a plus if the product includes sustainably sourced ingredients that appeal to consumers looking to green their beauty regimen. Argan oil, made from kernels of the argan trees native to Morocco, is one example, and available choices include high-purity compositions of polyunsaturated fatty acids such as omega 6, and antioxidants, including vitamin E and squalene—which provide the ability to impart shine without leaving the hair looking greasy. Ecocert and Natrue certified offerings are available.

Repair: Restore Beauty Leave-in Treatment