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A Feel for Innovation

By: Nancy Jeffries
Posted: September 2, 2008, from the September 2006 issue of GCI Magazine.

page 4 of 6

“The offering represented by the Art of Volume responds to the needs of consumer product companies facing increased pressure to commercialize high performing, consumer-pleasing products quickly,” Maurer said. “We packaged several areas of our expertise to give our customers everything they need to get off to a fast start in creating winning volumizing products.”

Science and Ceramides

While marketing and innovative formulation are part and parcel of product development, there are some new and interesting products on the market today that reflect the synergy of science and consumer need across the country. The Matrix Biolage Fortethérapie range, a professional hair care brand, includes ceramide, silicones and conditioning polymers to protect against heat damage, condition, and close the cuticle to control frizz and add shine.

Dow Corning® brand silicones have been designed to provide heat protection. The materials produce protective films that help prevent water loss, which is critical to avoiding cuticle breaks and cracks. At the same time, according to the company, these silicones contribute to improved sensory characteristics such as softness, easy combing and shine. Thermogravimetric (TGA) analyses show a range of silicones helps prevent moisture loss when hair is subjected to heat. According to the company, the 5-7070 Si Amino Elastomer Emulsion offers conditioning, good fixative strength, positive aesthetics and a natural look from one ingredient.

“This approach provides a solution to a common formulating challenge: a number of polymers currently used for styling benefits have poor sensory properties and impart an unnatural look to hair. This one was designed for hair styling applications such as mousses and hair sprays, as well as leave-on and rinse-off conditioners, and shampoos. Delivered in emulsion form, the material allows easy addition and mixing in aqueous-based formulations,” said Gyzen. Synergistic effects occur with the silicone emulsion in combination with other styling polymers, allowing blends that suggest versatility for formulating or extending the range of products developed for specific market needs.