Brands & Products > Hair Care | Global Cosmetic Industry

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

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The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.

Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

As brands accelerate into scalp-first, longevity-led innovation, the hairspan is emerging as a defining structure for formulation strategy, functional claims and consumer education, and positioning the hair and scalp as a biological system designed to be preserved over time.

Hairspan: Defining the Next Frontier of Hair Longevity

Take control of your secondary packaging. Match your brand aesthetic.

“Mass and prestige beauty are growing at nearly the same rate for the first time in five years,” said Larissa Jensen, global beauty industry advisor at Circana.

Prestige and Mass Beauty Converge as Premiumization, Selective Spending and Digital Commerce Reshape Growth

Prestige, which accounts for roughly two-thirds of total sales, remained relatively resilient, with flat reported revenue in the quarter.

Coty Stabilizes Profit, Boosts Cash Flow as Strategic Reset Takes Hold

The company is reducing the number of smaller product launches, streamlining operations, and increasing investment in core brands and consumer engagement.

For beauty professionals, curl care has historically required a balancing act—removing buildup without over-drying, delivering moisture without weighing hair down, and managing damage without compromising definition.

Solving the Wash-Day Paradox: Olaplex Repositions Curl Care Around Repair-First Cleansing

The shampoo and conditioner are not just cleansing agents, but foundational treatment steps designed to improve hair condition before styling even begins.

A sampling of 5,000 Reddit posts and nearly 700K comments found that consumers are prioritizing unique scents/distinctive olfactory experiences. Often, this gives an advantage to indie brands, which are often freer to push the envelope with novel notes and combinations.

Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

Consumers Are Buying Less but Expecting More. Here's What That Means for Beauty.

Spending expectations diverge by 15–20 percentage points between high- and low-income households.

Cleo is manufactured in the United States and supports 28-400 and 33-400 neck finishes, with a 2.125-inch diameter, crab claw seal and a 0.375-inch orifice.

Flip, Squeeze, Done: Aptar Debuts Lidless Closures Built for One-Handed Precision

The simplified silhouette removes secondary components, enhances shelf differentiation and supports accessibility use cases.

By 2034, older adults will outnumber children for the first time in U.S. history. Declining populations under 18 and rising life expectancy will drive this aging trend.

Beauty’s Demographic Destiny: Aging, Autonomy, and the 2040 Pivot

Population shifts are opening new avenues for growth as purchasing power redistributes across age cohorts, rewarding brands that strategically embrace these demographic transformations.

The launch comes as the global valve and bag-on-valve aerosol market rebounds, fueled by strong demand in hair care and rising expectations around performance, safety and sensoriality.

Aptar Beauty Debuts Double Click to Boost Aerosol Safety, Inclusivity and E-Commerce Performance

The launch comes as the global valve and bag-on-valve aerosol market rebounds, fueled by strong demand in hair care and rising expectations around performance, safety and sensoriality.

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

Hair thinning (77%) and hair loss/shedding (80%) are the top two negative hair changes women experience since perimenopause or menopause (up sharply from the 2021 study results, where hair thinning or shedding were negative effects hovered around 50% for menopausal women).

Beyond Quick Fixes: Women Embrace Science-Backed, Life-Stage Hair Care

Most women don’t currently use a hair longevity approach to their own hair, but there is strong interest.

Crystal Renee Hayslett for ORS Unapologetic

ORS Unapologetic Collection Tackles Length Retention with Co-Creator Crystal Renée Hayslett

Co-created with multi-hyphenate leader, Crystal Renee Hayslett, ORS Unapologetic blends culture, science, and performance to deliver intentional formulas designed to support curls and coils.

Adobe Stock/ Flamingo Images

KISS Colors & Care Introduces 4 New Style and Care Collections For Textured Hair