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Natural & Organic
Opportunities and Advantages in Green
By: Sara Mason
Posted: January 19, 2011, from the January 2011 issue of GCI Magazine.
page 6 of 7Whether brands utilize product from suppliers, such as biotechnological processes or biodiversity partnerships, for ethical or marketing reasons is up to them. “There are a lot of companies that know this is just the right thing to do,” says Natale. “It may not be translated or on the jar.” Either way, consumers are taking notice.
Many suppliers have completely changed the way they produce ingredients for the industry. Alban Muller offers a comprehensive line of water- and oil-soluble plant extracts, preservative-free in a natural glycerin (derived from local rape seed cultivation) carrier.
The company also recently developed new natural cosmetic textures (Amifeels) with no silicones or parabens to meet growing market demand. The base formulations help to speed the creation of natural cosmetic products, saving time and money. The established formulas retain good sensorial properties while remaining natural and silicone-free, and can be customized by adding natural actives, fragrances and colors. The line features eight textures with different viscosity, and more will be launched soon.
The supplier, known for its eco-responsible approach, uses only renewable solvents and environmentally friendly technologies to reduce the consumption of fossil energy. The production factory is ISO 14001-certified, which means it has been upgraded to minimize impact on the environment. The standard is not an environmental management system as such, and, therefore, does not dictate absolute environmental performance requirements. Instead, it serves as a framework to assist organizations in developing their own environmental management system. ISO 14001 can be integrated with other management functions and assists companies in meeting their environmental and economic goals. “It has been a good investment to focus more on green initiatives, as this will generate many positive results in terms of new products and technologies,” Muller explains. By minimizing the risk of regulatory and environmental liability fines and improving an organization’s efficiency, leading to a reduction in waste and consumption of resources, operating costs can be reduced. With the consumer push for companies to adopt stricter environmental regulations, adoption of such certifications provides companies with a competitive advantage.
Environmental and brand values go together—they are not in opposition. “Going green is investing smart,” says Muller. “With our water filtration gardens, we don’t have to pump water for miles to a recycling factory that will charge us for each liter; we just pour it into our gardens, and we get pheasants and ducks to admire at the same time.” Reducing the waste of energy and resources eliminates unnecessary costs and may produce safer products for a growing marketplace. Gruber encourages others to consider what is best for the consumer, what is best for the company and ultimately how best your efforts can serve the sustainability equation.