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Ayurveda: Ancient Ideas, Modern Implementations

By: Shilpi Jain
Posted: April 7, 2011, from the April 2011 issue of GCI Magazine.

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Amla has one of the purest forms of vitamin C, 20 times higher than orange juice. Amla fruit is said to penetrate the scalp and strengthen the hair at its root. Amla oil is widely used in India for this property, and a regular scalp massage with this oil promotes stronger, healthier new growth.

Tulsi: This has long been one of the most common medicinal herbs in India, though the West is just waking up to its powers, with tulsi tea becoming more common at health food stores.

Cosmetic companies have recognized its bactericidal attributes. Tulsi is used in treating eczema and psoriasis, and is utilized in medicine used for treating leprosy and staph infection. Tulsi contains ursolic acid, a compound that can prevent wrinkle formation and help retain elasticity prevalent in young faces.

Tulsi is quickly becoming a hit with some beauty consumers, and it is a prime ingredient in some herbal cosmetics—including face packs and anti-aging creams.

It should be noted that the drawback in ayurvedic cosmetology is that there is no official certifying body, which contributes to lack of general credibility and consumer confidence, posing a threat to ayurvedic cosmetic products in the market. To help build confidence, if choosing to create products or a brand based on or using ayurvedic herbs, standards in line with ayurveda concepts and historic standards should be maintained. (See The House Rules.)