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Sustaining Natural Growth

By: Karen A. Newman
Posted: October 3, 2008, from the April 2006 issue of GCI Magazine.

page 7 of 8

Weleda maintains its own biodynamic gardens throughout the world and claims to have the largest biodynamic gardens in Europe “Many of our ingredients for both our medicines and body care products are harvested here by our expert team of farmers. We also develop Fair Trade projects in various areas of the world to attain the highest quality of organic and purely natural ingredients for our products and to support local communities,” said Barckley. Weleda’s new production facilities and offices throughout the world utilize innovative, low-impact systems such as water recycling systems, solar panels and natural cooling systems. “As an environmentally friendly company, we always pay extremely close attention to our impact on the environment,” Barckley said.

Regarding our raw materials and packaging, we always seek to find suppliers that follow green business practices,” said Korres’ Vasilyadis. “This is not always feasible, but the further expansion of our green supply chain is always a challenge for us.” “Our goal is to extend our commitment to the natural products industry and the environment throughout our supply chain. This commitment is important to our consumer and an integral part of the brand,” said Setzfand.

Room to Grow

According to Duber-Smith, all natural segments are experiencing healthy growth, but he said that for men’s care, color cosmetics and fragrance, demand is high but supply in the naturals area may offer opportunity for growth.

As GCI reported last September, Euromonitor International predicts overall sales of male grooming products will surge 67% to $19.5 billion by 2008. Brands including Nivea for Men, MenScience Androceuticals and Metro Male offer men’s skin care products ranging from eye cream to shave cream. “Natural personal care brands need only position their products to men with slight formula adjustments to begin capturing this market,” according to Duber-Smith.

Zia Natural Skincare offers a men’s line including five products said to cleanse skin utilizing the properties of the active natural ingredients without dehydrating or causing irritation. The line includes HydraClean Face Wash, ActiClean Face Scrub, HydraShield Shave Cream, ActiShield Shave Gel and DualAction Face Lotion.