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Natural & Organic
Skin Care and Cosmetics, Naturally!
By: Nancy Jeffries
Posted: October 26, 2006, from the October 2006 issue of GCI Magazine.
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Skin and hair remain two of the most popular areas for treatment with naturals or naturally derived sources. “In hair care and skin care, optimization of color for both skin and hair is a huge market,” says Sonia Dawson, marketing executive, botanicals, Croda. Nut extracts such as Croda’s Castanha do Brasil, from the company’s Crodamazon line of Amazonian oils, contain juglones that have been shown to work in combination with tanning actives such as DHA to create a more bronze color. Further, the company found that the same effect can be achieved in hair care applications. “The oil improved hair color washfastness by 30% when used in a hair color dye formulation,” said Dawson.
Dawson notes that with the increased popularity of cosmetic procedures such as Botox and tummy tucks, there’s a growing trend toward more natural, less invasive alternatives. Crodarom, the botanical extracts division of Croda, recently launched the Phytotals line of botanicals that features performance-specific plant complexes obtained from various plants chosen for their complementary cosmetic activity. Phytotal AW for antiaging has shown to reduce fine lines and wrinkles, Phytotal FM is designed to enhance skin tone and elasticity, Phytotal OS regulates oily skin and refines pores, and Phytotal AI is an anti-irritant.
Naturopathica is a company that utilizes a host of natural ingredients sourced from partner farms that specialize in harvesting such crops as aloe, lemon verbena, German chamomile and orange blossom. According to Naturopathica’s founder Barbara Close, there is a vast range of therapeutic benefits attributed to essential oils and other ingredients.
“Many times our preferred choice of herb is ethically wild crafted, that is, (herbs that) are literally handpicked in the wild, not cultivated and harvested from a farm,” said Close. “We believe that consumers are becoming more aware of what natural means—and doesn’t mean—and the associated benefits.” She notes that natural consumers span age and gender, including baby boomers returning to traditional therapies, and younger consumers knowledgeable about ingredients and also skeptical about claims. “All in all, they are a discerning bunch,” says Close.
Naturopathica’s Hydrating Anti-Oxidant Mask, contains grape seed extract to repair existing damage from free radicals; aloe vera gel, for moisturizing and anti-inflammatory properties; sea algae extract, with skin softening properties; ascorbyl palmitiate, and tocopheryl acetate, vitamin E, derived from wheat germ, to enhance stability of the skin’s immune system. The mask is designed to protect skin from environmental aggressors and revitalize dry complexions.