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Nutricosmetics: Eat and Drink Your Skin Care

By: Leslie Benson
Posted: September 5, 2008, from the September 2008 issue of GCI Magazine.

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However, for consumers interested in plant-based ingredients, superfruits such as mangosteen form the basis for Borba’s Skin Balance Anti-Aging Clarifying Water, and tea-based beverages, such as the antioxidant-rich Cornelia Skin Clarifying Drinking Tea that contains birch leaves and chamomile to address acne-prone skin. L’Oréal has even considered branching into nutricosmetics by forming a partnership with Coca-Cola to develop Lumaé, a line of tea-based drinks and nutritional supplements for skin care.

In the U.K., mass retailer Tesco sells Bio-Synergy’s Beauty from Within drinking water, containing aloe vera, green tea and vitamins A, D and E. And in France, Compagnie Fermière de Vichy’s Vichy Célestins brand of Complexe Anti-Age Water, launched in 2007, provides consumers with aloe extract, apple and grape polyphenols to fight free radicals.

So the question comes down not to which point of entry is easiest in nutricosmetics—food, beverages or supplements—but which is right for your brand and your consumers? Executives from ingredients supplier Cognis Nutrition & Health—Sigrid Krämer, research platform manager, and Albert Strube, director, global growth product lines—believe dairy products may be the most widely accepted nutricosmetics by consumers.

“A major advantage of drinkable skin care products is their high water content, which helps prevent the skin from dehydrating. It is, therefore, a logical step to combine liquid products with additional ingredients that have a caring effect on the skin,” say Krämer and Strube.

However, not all brands that have taken the plunge into functional beverages have succeeded. Nestlé Japan Ltd., which launched Café Au Lait Calorie Half with Collagen, announced its discontinuation in August 2008.

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