Color-Correcting Toothpaste Brightens Oral Care Market

Contact Author
Close
Fill out my online form.
POPWHITE

What it is: Primer and Toner by POPWHITE

Claims: POPWHITE utilizes FDA-approved Red 33 and Blue 1 colorants to create the brand’s signature purple formula, reducing the visibility of yellow dental stains. The peroxide-free color-correcting Primer (toothpaste) and Toner (oral rinse) help whiten, brighten, polish and clean teeth while freshening breath.

Ingredient highlights: Xylitol, sorbitol, peppermint oil, xylitol, coconut oil, Red 33 and Blue 1

Price: $24

Where to buy: www.popwhitesmile.com

Related Content