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Skin of Color in the United States

By: Daphne kasriel-Alexander, Euromonitor International
Posted: March 3, 2011, from the March 2011 issue of GCI Magazine.

This article originally ran in the September 2010 issue of Skin Inc. magazine, GCI magazine’s sister publication.

The ideals of beauty in the U.S. are changing as the population changes and grows, according to Euromonitor International, and beauty brands need to diversify in order to meet the demands of these market segments.

Different ethnicities become even more abundant in younger generations, and new, targeted beauty products will need to be created to satisfy this growing demand.

U.S. ethnic consumers are growing more affluent, making them more likely to be tastemakers and purchasers of high-end beauty products.

The crowning of Arab-American Rima Fakih as Miss USA in mid-May 2010 was a public affirmation of the shifting and broadening of beauty ideals in the U.S. Fakih has become a poster girl for religious and ethnic diversity, and her success reflects the degree to which the country’s melting pot ideal is now being superseded by a richer pattern of mosaic pluralism, and the broadening of beauty ideals that comes with it.