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Breakout Brand—Boo-Boo Cover-Up
By: Mary J. Palmieri
Posted: September 27, 2012
This month’s Breakout Brand, Boo-Boo Cover-Up, is a product that works to conceal blemishes and small wounds while it heals the skin. In fact, Boo-Boo Cover-Up is one of the first concealers loaded with ingredients known to help all sorts of boo-boos.
During a recent holiday weekend, my friend Allie receive a boo-boo of her own, tripping on an uneven sidewalk as she was walking up to a beach house. After flying through the air, she came to a skidding halt as she bumped across the pavement with her knees. Bruised ego and knee aside, another problem awaited Allie—she had to find a solution to hiding the huge scrape on her knee. “I have a wedding to go to tomorrow, and I’m wearing a short dress! What am I going to do about this scar?” she worried.
“I have just the solution!” I offered, remembering I had a tube of Boo-Boo Cover-Up in my beach bag and coming to her rescue.
Boo-Boo Cover-Up was specifically developed to help boo-boos of all types. A couple of mosquito bites and some new summer shoes inspired founder and CEO Brandy Jans to develop a remedy for concealing blemishes as they heal. Jans recalls, “I was buying first aid ointment to speed up the process of healing bug bites on my legs, and knew that healing and concealing needed to go together.” Much like Allie, boo-boos were ruining Jans’ outfit, and thankfully, now there was something she could do about it.
She selected ingredients for her product that have antibacterial, anti-inflammatory, and cell-renewing properties, including vitamin E and tea tree oil, and the cover-up can used on the face and body. Additionally, the ingredients include soothing aloe, chamomile and green tea. And Boo-Boo Cover-Up has been known to help all sorts of boo-boos, including acne, uneven skin tone, burns and scrapes—something Allie can honestly attest to firsthand.