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Specialty Skin Care Makes Multiple Claims

By: Leslie Benson
Posted: January 9, 2009, from the January 2009 issue of GCI Magazine.

Antiaging may receive the most press coverage in the skin care market, but the specialty segment has fostered noteworthy and game-changing innovations.

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“Body products are trending toward higher concentrations and more specialized delivery systems, making them better than ever before,” says dermatologist Dennis Gross, MD, creator of MD Skincare. “I predict that treatments for the body will soon be on par with those for the face.”

Internal Skin Care

Jeff Murad, vice president of product development, Murad, Inc., believes ingested treatments are the most effective in dealing with specialty skin concerns. “Many skin concerns involve the dermis—the deeper part of the skin that topical creams can’t always reach. By supplementing the diet with specially targeted ingredients that enable the body to build collagen and elastin, infuse the skin’s cells with water, normalize the production of new skin cells and increase circulation, we can help the body to resolve these specialty skin care issues,” he says. “In short, with internal skin care, we can restore and enhance the appearance and health of the skin all the way down to its deepest layers.”

In addition to Murad’s topical treatments for specialty skin issues, the brand’s daily Firm and Tone Dietary Supplements are formulated to work on a cellular level. “More and more of an internal approach is being incorporated into the treatment programs for cellulite and stretch marks,” says Tracey Sameyah, global general manager, professional division, Murad, Inc.

“In an eight-week course of treatment, this results in an improvement in the skin’s firmness by up to 78%, and up to a 47% improvement in texture. Targeted supplements are an area of the industry poised for tremendous growth.”

“The whole internal skin care concept has expanded enormously during the past several years,” says Howard Murad, MD, and CEO and founder, Murad Inc. “There are enormous benefits in taking supplements for managing skin disorders. I believe that supplements have been and will continue to be very helpful for people with acne and other skin conditions, such as cellulite, rosacea, eczema, wrinkles and sun damage.”

Specialty Sun Care