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Sun Care Radiates Untapped Success

By: Ursula Horne
Posted: October 3, 2008, from the February 2006 issue of GCI Magazine.

Campaigns by manufacturers and government agencies, add drawing attention to the damaging effects that the sun can have on the skin, are coming to fruition. Sun protection products now are being regarded increasingly as a year-round preventive measure rather than as an aid to tanning.

Euromonitor has noted that sun protection properties are becoming increasingly apparent in everyday products such as makeup or moisturizer, facilitating the switch from a seasonal item to an essential daily product. Sporting a year-round glowing tan certainly is more achievable due to developments in self-tanner formulations; celebrities, too, have helped to boost usage by displays of fashionably bronzed skin at public events. However, despite strong growth, there still are plenty of opportunities for sun care to expand further.

User-friendly formulas

Sun protection takes the lion’s share of sales in sun care, accounting for 81% of revenue—a rise from 72% in 2000. Overall, manufacturers have been able to generate interest in sun care by incorporating elements from other cosmetics and toiletries sectors into their existing product lines. Sun protection, in particular, prospered through the addition of skin care properties, whereby sun protection products also acted as antiagers/nourishers or firming products. Such innovations proved highly popular, as these are key growth areas for the industry as a whole. Strong growth also was witnessed in men’s grooming in 2004, and manufacturers expanded gender segmentation into sun care. L’Oréal’s Garnier Ambre Solaire launched sun protectors that were oil and fragrance free, sweat-proof and easy to apply—features clearly targeted at men.

Children’s sun products also had their share of innovation, with high-factor protectors becoming more widely available. Manufacturers also introduced fruity scents and colored formulas to appeal to children and show where the product had been applied. The spray applicator was introduced to the market in 2003, and saw continued success—particularly in children’s products due to its ease of application.

New formats also emerged in adult sun protection during 2004, including Nivea’s launch of Pampering Protection Mousse, which claims to be absorbed more quickly with a light, non-greasy formula that is more user-friendly. L’Oréal, too, proved to be highly innovative during the year with the introduction of Ambre Solaire Clear Protect Spray, a transparent spray sun lotion. The product claims to prevent the white streak marks usually left behind after application, as well as being nongreasy and easily absorbed. Sun care wipes are yet another innovation designed to promote the use of sun protection on the go; one such product was SunX Sunscreen’s, Sunscreen Lotion Towelette SPF30 by CoreTex Products, Inc. The product also claims to act as an insect repellent and moisturizer with aloe vera and vitamin E.

Self-tanners take the limelight