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The Urgency of New Strategies in Sun Care

By: Marie Alice Dibon
Posted: June 4, 2010, from the June 2010 issue of GCI Magazine.

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This fact is not as well known nor well communicated in the general media. However, it is important to take it into account and monitor the media carefully for its eventual appearance in news headlines. As of now, inorganic sunscreens still benefit from a very positive image in the eyes of the public.

Without waiting for public perception to change, we need to fully rethink the way we look at sunscreens formulations, sun exposure and our whole relationship to sun. Social codes regarding sun exposure and the appeal of tanned skin isn’t changing. And the way sunscreens are formulated isn’t changing either. Yet both our habits and products are now at odds with emerging facts such as vitamin D deficiency and new information on sunscreens.

Public opinion is a key driver in the U.S. market. It could be making a difference out of concerns with issues such as vitamin D deficiency and sunscreens’ toxicity and environmental impact.

It is time the industry takes a long hard look at the tools it has to address that potential risk.

Marie Alice Dibon, PharmD, is the principal at Alice Communications, Inc., helping companies in the life science sector to develop innovative technologies.

  1. Vitamin D deficiency soars in the U.S., study says 
  2. Vitamin D deficiency: the silent epidemic - Michael F. Holick 
  3. http://www.skincarephysicians.com/SkinCancerNet/whatis.html
  4. Multiple skin cancer risk behaviors in the U.S. population
  5. Swimmers’ sunscreen killing off coral
  6. Sunscreens promote coral bleaching by stimulating viruses 
  7. Common sunscreen ingredient “feminizes” male fish
  8. Chemicals in sunscreen may be harmful to aquatic life
  9. CDC: Americans Carry “Body Burden” of Toxic Sunscreen Chemical
  10. Sun protection in man – Paolo Giacomini – p.514