Supergoop! announced its partnership with entrepreneur and international tennis sensation Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard. Supergoop is a multifunctional skin care line with prestige distribution that has a foundation in UV protection and 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.
As founder of the growing business Sugarpova and modern-day entrepreneur, Sharapova’s decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. Together, Sharapova and Thaggard aim to spread the sun-safety message and become the leading voices in educating the global community to realize the benefits of incorporating sun protection into their daily routine.
“I’m thrilled to be partnering with a company like Supergoop!,” says Sharapova. “As an avid user of Supergoop! daily for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day.”
Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past “sunscreen” and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.
Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014. Found in prestige retailers such as Sephora, Nordstrom, Birchbox, QVC and supergoop.com, with Sharapova as a key player in the company, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next five years.
“Skin cancer is diagnosed more frequently than all of the leading cancers combined. One in five Americans will be diagnosed with it in their lifetime, and yet through a simple act, it's primarily preventable. And, not only does the use of daily UV protection help safeguard against this life threatening illness, but it’s also proven to be a key weapon in the fight against the signs of skin aging. To date, there has not been a broad reaching voice for UV education, and we’ve finally found our megaphone in Maria,” says Thaggard. “She is the ideal choice to own and champion this position and we value her as our ambassador of ‘sun care as skin care.’”