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UnSun Aims to Be a Gamechanger and Life Saver

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UnSun seeks to promote sun defense for people of color, many of which catch skin cancers later than their Caucasian counterparts.

Much of the conversation around multicultural beauty brands focuses on hair care, skin care and color cosmetics. But sun care is critical for all consumers, including people of color.

So it makes intuitive sense that UnSun has introduced a lightweight, mineral-based sunscreen SPF 30 for skin tones that range from "olive to the darkest of chocolate."

"The reality is that the sun does not discriminate against shades or complexions."

The natural sunscreen blends into the skin without leaving a residue, the brand has said.

The move is critical, the brand argues, because "all types of skin cancer are increasing among blacks and Hispanics, and their melanomas are more often fatal because they are usually caught later."

"Sun safety is a concern that all people should have," said UnSun creator and CEO, Katonya B. Breaux. "People of color often leave the idea of sun protection to those with fair or very light skin. The reality is that the sun does not discriminate against shades or complexions."