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New Innovation Zone at In-cosmetics Asia

Posted: October 8, 2010

The latest ingredient and beauty products from around the globe will be showcased as part of In-cosmetics Asia’s new Innovation Zone. Visitors to the Bangkok show (November 2-4, 2010) will be able to see a line-up of exclusive new products unveiled at the event along with recent launches. Innovation Zone was introduced in 2008 at In-cosmetics Asia’s sister show in Europe.

Antiaging and Male Grooming

The Zone will be in association with market research agency Mintel Beauty Innovation, which be at the show and feature a selection of 10 antiaging products and an assortment of 10 male grooming products.

According to Mintel, Japan has seen the highest growth rate in antiaging cosmetics in 2009. All the antiaging products featured in the Innovation Zone are from Japan, with an emphasis on skin-whitening and brightening, compared to those seen at the In-cosmetics event in Paris earlier this year. Products include Shu Uemura Signs-Off Instant Replenishing Line Smoother, which claims to instantly reduce the appearance of fine lines with a single application, Astalift’s Night Cream which replenishes and promotes collagen formation, and Kiehl's Ultimate White Intensive Whitening Essence which reduces excess melanin formation and the appearance of fine lines.

Ten male-grooming products will also be presented, including French brand MenCorner’s C2t Tea Tanning Cream, the UK’s Bulldog hydrating cream from The Little Wing Trading Company and China’s Kong Feng Chun’s Deep Moisturizing Balancing Milk.

To complement this, Mintel will also host two marketing trends presentations on day one of the show, including "Anti-Ageing in Japan" and "Nu Natural Men’s Grooming."

Ingredient Launches