Event Coverage Sponsored by
HBA Global Expo announces that it is now accepting nominations for its annual IPDA (International Package Design Awards) at www.hbaexpo.com/ipda. These awards honor the year’s most innovative packaging in several categories—including cosmetics, fragrance, personal care, skin care and sustainability. Sampling/travel-size products and at-home devices and tools categories have also been added to the 2011 program.
Any size company can submit designs that are introduced for retail from June 1, 2010 through June 30, 2011. Submissions are accepted from suppliers, design firms and brand owners. Designs that have been refreshed, improved, or offer new features or technologies are also eligible to participate.
Finalists for the IPDA Awards are announced in early May and the Category Winners and the Grand Award are revealed during the HBA Global Expo & Conference, June 28–30, 2011 at the Jacob K. Javits Convention Center in New York. The award finalists and winners are displayed in the IPDA Showcase at HBA.
“Packaging design is a key influencer in purchasing decisions," said Jill Birkett, brand director, beauty & wellness, HBA. "At HBA Global, we are proud to continually support and encourage creativity and engineering achievement and showcase the year’s most stand-out beauty and personal care products.”
Judging for the IPDA is done by a “Committee of 100” made up of industry professionals, designers, suppliers and members of the media. IPDA submissions are evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.